NEW: Summer Sale!! Kitchen happiness from our family to yours. Tag @zulay_kitchen to be featured!
Followers
44.4K
Following
5.3K
Total Posts
Engagement Rate
0.12%
Avg Likes
45
Avg Comments
Reaching 44.4K followers on Instagram, Zulay Kitchen is a verified Food brand. Content spans food and parenting. To date Zulay Kitchen has posted 2,121 times, currently around 1 post a week. Typical posts draw 45 likes and 7 comments, putting engagement at 0.12%.
Zulay_kitchen's Instagram presence spans 2,121 posts and 44.4K followers, profiling it as a Food account.
For Food accounts with 10K–100K followers, Zulay_kitchen's 0.12% engagement rate is in the bottom quarter (median: 0.75%), a read from 7,981 accounts in the InstME index.
The like-to-comment split is roughly 7 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Zulay_kitchen has published about one post per week.
InstME's audience-quality checks score Zulay_kitchen at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$160–$290
Based on 44.4K followers and a 0.12% engagement rate, a single sponsored post by Zulay_kitchen is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zulay_kitchen | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.75% |
| Average likes | 45 | 177 |
| Average comments | 7 | 10 |
| Posts per week | 1.06 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zulay Kitchen is a verified food brand on Instagram, with 44.4K followers.
Zulay Kitchen posts on Instagram as @zulay_kitchen.
Zulay Kitchen has 44,357 followers on Instagram (44.4K) as of Jul 15, 2026.
Zulay Kitchen's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Zulay Kitchen average 45 likes and 7 comments.
Zulay Kitchen posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of Zulay Kitchen's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Zulay Kitchen is registered as a business account on Instagram and is verified.
Zulay Kitchen is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,121 posts.
2,121
7
Posts / Week
1.06
Growth Score
2.4 / 100
ER Rank
9th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
Engagement
0.8%
Yes. Zulay Kitchen carries the blue verified badge on Instagram.
A sponsored post from Zulay Kitchen is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
