Followers
62.4M
Following
170
Total Posts
Engagement Rate
0.04%
Avg Likes
23,321
Avg Comments
Zara is a verified business account based in United States, with 62.4M followers on Instagram. Zara has shared 5,254 posts to date, currently around 10 posts a week. Posts average 23,321 likes and 669 comments, an engagement rate of 0.04%.
Zara's Instagram presence spans 5,254 posts and 62.4M followers, profiling it as a business account.
Typical engagement for Zara runs to 23,321 likes and 669 comments a post, one interaction per 2,600 followers.
The audience comments once per 35 likes on average, a healthy amount of conversation.
Over recent weeks, Zara has published about 10 posts per week, more than one per day.
Zara follows only 170 accounts while being followed by 62.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$220,000–$410,000
Based on 62.4M followers and a 0.04% engagement rate, a single sponsored post by Zara is worth an estimated $220,000–$410,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Zara | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 23,321 | 25,711 |
| Average comments | 669 | 376 |
| Posts per week | 9.59 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Zara | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.81% |
| Average likes | 23,321 | 19,158 |
| Average comments | 669 | 344 |
| Posts per week | 9.59 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Zara is a verified Instagram brand based in United States on Instagram, with 62.4M followers.
Zara has 62,363,252 followers on Instagram (62.4M) as of Apr 27, 2026.
Zara's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Zara average 23,321 likes and 669 comments.
Zara posts about 10 times per week on average.
Zara is registered as a business account on Instagram and is verified.
Zara's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Zara carries the blue verified badge on Instagram.
A sponsored post from Zara is estimated at $220,000 to $410,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,254
669
Posts / Week
9.59
Growth Score
0.8 / 100
Follower Ratio
366842.7×
Engagement
0.9%
