@zara official account for Kids section Customer Care
Followers
2.6M
Following
13
Total Posts
Engagement Rate
0.07%
Avg Likes
1,793
Avg Comments
Zara Kids runs a verified business account account with 2.6M followers on Instagram. The account has published 2,277 posts, currently around 4 posts a week. Posts average 1,793 likes and 32 comments, an engagement rate of 0.07%.
As a business account, Zarakids reaches 2.6M followers on Instagram across 2,277 published posts.
Zarakids's average post pulls 1,793 likes and 32 comments, roughly one interaction per 1,449 followers.
Roughly one in 56 likes comes with a comment, a healthy amount of conversation.
Lately Zarakids has been publishing about 4 posts per week.
At 88/100 on audience quality, Zarakids carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 13 others against 2.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$9,300–$17,000
Based on 2.6M followers and a 0.07% engagement rate, a single sponsored post by Zarakids is worth an estimated $9,300–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Zarakids | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.02% |
| Average likes | 1,793 | 25,711 |
| Average comments | 32 | 376 |
| Posts per week | 3.53 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zara Kids is a verified Instagram brand on Instagram, with 2.6M followers.
Zara Kids posts on Instagram as @zarakids.
Zara Kids has 2,645,619 followers on Instagram (2.6M) as of Jul 15, 2026.
Zara Kids's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Zara Kids average 1,793 likes and 32 comments.
Zara Kids posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Zara Kids's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Zara Kids is registered as a business account on Instagram and is verified.
Yes. Zara Kids carries the blue verified badge on Instagram.
A sponsored post from Zara Kids is estimated at $9,300 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,277
32
Posts / Week
3.53
Growth Score
1.4 / 100
Audience Score
88 / 100
Engagement
0.35%
