The namesake brand of fashion icon
Followers
6.5M
Following
42
Total Posts
Engagement Rate
0.06%
Avg Likes
3,602
Avg Comments
On Instagram, KARL LAGERFELD is a verified Fashion brand with an audience of 6.5M. KARL LAGERFELD has shared 4,170 posts to date, currently around 3 posts a week. Typical posts draw 3,602 likes and 43 comments, putting engagement at 0.06%.
Tracked in the InstME index, Karllagerfeld is a Fashion account with 6.5M followers and a back catalogue of 4,170 posts.
Against 424 Fashion accounts with over 1M followers in the InstME index, Karllagerfeld's 0.06% engagement rate lands in the bottom quarter (median: 0.52%).
At one comment per 84 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Karllagerfeld has kept to about 3 posts per week.
Karllagerfeld keeps its following list short (42) relative to 6.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$23,000–$42,000
Based on 6.5M followers and a 0.06% engagement rate, a single sponsored post by Karllagerfeld is worth an estimated $23,000–$42,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Karllagerfeld | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.52% |
| Average likes | 3,602 | 9,959 |
| Average comments | 43 | 187 |
| Posts per week | 2.79 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
KARL LAGERFELD is a verified fashion brand on Instagram, with 6.5M followers.
KARL LAGERFELD posts on Instagram as @karllagerfeld.
KARL LAGERFELD has 6,528,928 followers on Instagram (6.5M) as of Jul 15, 2026.
KARL LAGERFELD's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by KARL LAGERFELD average 3,602 likes and 43 comments.
KARL LAGERFELD posts about 3 times per week on average.
KARL LAGERFELD is registered as a business account on Instagram and is verified.
KARL LAGERFELD is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 4,170 posts.
Yes. KARL LAGERFELD carries the blue verified badge on Instagram.
4,170
43
Posts / Week
2.79
Growth Score
1.2 / 100
Follower Ratio
155450.7×
Engagement
0.03%
A sponsored post from KARL LAGERFELD is estimated at $23,000 to $42,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
