Before there can be a thousand, there’s - The Original.
Outreach This Creator For FreeFollowers
34.3M
Following
1K
Total Posts
Engagement Rate
0.12%
Avg Likes
40,089
Avg Comments
adidas Originals is a verified business account, with 34.3M followers on Instagram. The account has published 517 posts, currently around 6 posts a week. Posts average 40,089 likes and 163 comments, an engagement rate of 0.12%.
Adidasoriginals's Instagram presence spans 517 posts and 34.3M followers, profiling it as a business account.
Typical engagement for Adidasoriginals runs to 40,089 likes and 163 comments a post, one interaction per 852 followers.
The audience comments once per 246 likes on average, an audience that mostly engages through likes.
In recent weeks Adidasoriginals has kept to about 6 posts per week.
Adidasoriginals follows only 1,010 accounts while being followed by 34.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$120,000–$220,000
Based on 34.3M followers and a 0.12% engagement rate, a single sponsored post by Adidasoriginals is worth an estimated $120,000–$220,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Adidasoriginals | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.02% |
| Average likes | 40,089 | 25,711 |
| Average comments | 163 | 376 |
| Posts per week | 6.42 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
adidas Originals is a verified Instagram brand on Instagram, with 34.3M followers.
adidas Originals posts on Instagram as @adidasoriginals.
adidas Originals has 34,305,240 followers on Instagram (34.3M) as of Apr 27, 2026.
adidas Originals's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by adidas Originals average 40,089 likes and 163 comments.
adidas Originals posts about 6 times per week on average.
adidas Originals is registered as a business account on Instagram and is verified.
Yes. adidas Originals carries the blue verified badge on Instagram.
A sponsored post from adidas Originals is estimated at $120,000 to $220,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
517
163
Posts / Week
6.42
Growth Score
2.4 / 100
Follower Ratio
33965.6×
Engagement
0.78%
