Followers
29.3M
Following
2
Total Posts
Engagement Rate
0.02%
Avg Likes
7,027
Avg Comments
Versace is a verified Fashion brand on Instagram based in United States, tracked in the InstME index with 29.3M followers. The account posts mainly around fashion and art topics. Versace has shared 157 posts to date, currently around 4 posts a week. Typical posts draw 7,027 likes and 71 comments, putting engagement at 0.02%.
As a Fashion account, Versace reaches 29.3M followers on Instagram across 157 published posts.
Versace's 0.02% engagement rate is in the bottom quarter (median: 0.52%) among Fashion accounts with over 1M followers, measured across 424 accounts in the InstME index.
Comments arrive at about one per 99 likes, a sign of an audience that mostly engages through likes.
Versace's videos average 4.9K views per post.
Posting frequency for Versace sits at about 4 posts per week.
On audience quality, Versace lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 2 others against 29.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$100,000–$190,000
Based on 29.3M followers and a 0.02% engagement rate, a single sponsored post by Versace is worth an estimated $100,000–$190,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Versace | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.52% |
| Average likes | 7,027 | 9,959 |
| Average comments | 71 | 187 |
| Posts per week | 4.42 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Versace | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.73% |
| Average likes | 7,027 | 15,489 |
| Average comments | 71 | 270 |
| Posts per week | 4.42 | 4.17 |
Median values from 71 Fashion accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 23, 2026
Versace is a verified fashion brand based in United States on Instagram, with 29.3M followers.
Versace has 29,347,080 followers on Instagram (29.3M) as of Mar 23, 2026.
Versace's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Versace average 7,027 likes and 71 comments.
Versace posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Versace's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Versace is registered as a business account on Instagram and is verified.
Versace is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 157 posts.
Versace's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
157
71
Avg Views
4,884
Posts / Week
4.42
Growth Score
0.4 / 100
Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
Engagement
0%
Yes. Versace carries the blue verified badge on Instagram.
A sponsored post from Versace is estimated at $100,000 to $190,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
