#design on Instagram, hashtag stats & best tags
14,269 creators in the InstME index post about design. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #design.
#design hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
14,269
Average followers
87,180
Median: 8,807
Average engagement rate
6.61%
Median: 1.97%
Average likes per post
2,344
Median: 151
Average comments per post
56
Median: 12
Average posts per month
7.1
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #design
Top countries
Share of creators with a known country
- United States38.4%
- United Kingdom8.1%
- Australia6.1%
- Nigeria5.6%
- France3.9%
- Italy3.3%
- India3.2%
- Brazil2.6%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English86.2%
- French5.5%
- Italian4.6%
- Portuguese3.7%
Creator categories using this hashtag
Share of creators with a classified niche
- Art41.1%
- Fashion18%
- Tech11%
- Music5.9%
- Business4.2%
- Home & DIY2.9%
- Photography2.7%
- Travel2.1%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 54% women / 46% men.
Modeled from the art, fashion, tech creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #design
14,269 creators in the InstME index mention Design in their profile.
ELLE DeΜcoration France
@elledecorationfr
Followers
1.2M
Engagement
0.12%
Design Miami
@designmiami
Followers
315.7K
Engagement
0.13%
ππππππππ ππππππ
@interior.desiign
Followers
242.6K
Engagement
0.12%
Janette Ewen
@janetteewen
Followers
182.9K
Engagement
1.75%
VULCAN | 2A Accessories
@vulcan
Followers
137.9K
Engagement
0.05%
Neversink Tools
@neversinkfarmtools
Followers
97.7K
Engagement
0.18%
@daves_blouse_studio_dbs
@daves_blouse_studio_dbs
Followers
93.1K
Engagement
0.31%
Restylane
@restylane
Followers
80.9K
Engagement
0.26%
Ramil Ramillionaire Carr
@theeramillionaire
Followers
73.6K
Engagement
3.91%
Emmanuelle Simon
@emmanuelle_simon
Followers
69.3K
Engagement
0%
Chicago History Museum
@chicagomuseum
Followers
57.5K
Engagement
0.37%
LABRUM | London β’ Fashion β’ Community β’ Sports
@labrumlondon
Followers
56.7K
Engagement
0.74%
Tips for using #design
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 7.1 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20β30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#design hashtag FAQ
How many Instagram influencers use #design?
14,269 public Instagram creators with 1,000+ followers in the InstME index use design in their profile or content category.
What is a good engagement rate for #design posts?
The median engagement rate across #design creators is 1.97%, and the average is 6.61%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #design?
Use 20β30 hashtags per post, mixing broad tags like #design with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #design creators post from?
The largest share post from United States (38.4%), United Kingdom (8.1%), Australia (6.1%), based on the #design creators in the index with a known country.
Find creators who already post about Design
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.