Serving since 1947
Followers
38M
Following
177
Total Posts
Engagement Rate
0.01%
Avg Likes
5,348
Avg Comments
H&M is a verified business account based in United States. The account has built 38M followers on Instagram. To date H&M has posted 517 times, currently around 4 posts a week. Typical posts draw 5,348 likes and 133 comments, putting engagement at 0.01%.
The business account Hm has posted 517 times on Instagram and drawn 38M followers.
Each post from Hm averages 5,348 likes and 133 comments, or about one interaction per 6,932 followers.
Comments arrive at about one per 40 likes, a sign of a healthy amount of conversation.
Lately Hm has been publishing about 4 posts per week.
The account follows just 177 others against 38M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$130,000–$250,000
Based on 38M followers and a 0.01% engagement rate, a single sponsored post by Hm is worth an estimated $130,000–$250,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Hm | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.02% |
| Average likes | 5,348 | 25,711 |
| Average comments | 133 | 376 |
| Posts per week | 4.47 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hm | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.81% |
| Average likes | 5,348 | 19,158 |
| Average comments | 133 | 344 |
| Posts per week | 4.47 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
H&M is a verified Instagram brand based in United States on Instagram, with 38M followers.
H&M posts on Instagram as @hm.
H&M has 37,992,614 followers on Instagram (38M) as of Jul 15, 2026.
H&M's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by H&M average 5,348 likes and 133 comments.
H&M posts about 4 times per week on average.
H&M is registered as a business account on Instagram and is verified.
H&M's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. H&M carries the blue verified badge on Instagram.
A sponsored post from H&M is estimated at $130,000 to $250,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
517
133
Posts / Week
4.47
Growth Score
0.2 / 100
Last Post
7 days ago
51.4M
Engagement
0.17%
