Author of NYT Bestseller MY BODY
Outreach This Creator For FreeFollowers
28.6M
Following
1.5K
Total Posts
Engagement Rate
0.78%
Avg Likes
220,904
Avg Comments
Emily Ratajkowski is a verified business account, with 28.6M followers on Instagram. Emily Ratajkowski has shared 1,414 posts to date, currently less than one post a week. Engagement runs at 0.78%, or about 220,904 likes and 977 comments per post.
On Instagram, Emrata runs a business account that has published 1,414 posts and gathered 28.6M followers.
Typical engagement for Emrata runs to 220,904 likes and 977 comments a post, one interaction per 129 followers.
The audience comments once per 226 likes on average, an audience that mostly engages through likes.
On average, Emrata's video content earns 131.8K views.
Over recent weeks, Emrata has published less than one post per week.
InstME estimates 0% of Emrata's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Emrata follows only 1,456 accounts while being followed by 28.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$100,000–$190,000
Based on 28.6M followers and a 0.78% engagement rate, a single sponsored post by Emrata is worth an estimated $100,000–$190,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Emrata | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.02% |
| Average likes | 220,904 | 25,711 |
| Average comments | 977 | 376 |
| Posts per week | 0.37 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Emily Ratajkowski is a verified Instagram brand on Instagram, with 28.6M followers.
Emily Ratajkowski posts on Instagram as @emrata.
Emily Ratajkowski has 28,607,463 followers on Instagram (28.6M) as of Apr 5, 2026.
Emily Ratajkowski's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers.
Posts by Emily Ratajkowski average 220,904 likes and 977 comments.
Emily Ratajkowski posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Emily Ratajkowski's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Emily Ratajkowski is registered as a business account on Instagram and is verified.
Yes. Emily Ratajkowski carries the blue verified badge on Instagram.
1,414
977
Avg Views
131,839
Posts / Week
0.37
Growth Score
15.6 / 100
Engagement
0.64%
A sponsored post from Emily Ratajkowski is estimated at $100,000 to $190,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
