The official Saint Laurent Instagram account. @saintlaurentbabylone
Followers
13.7M
Following
3
Total Posts
Engagement Rate
0.06%
Avg Likes
7,987
Avg Comments
Reaching 13.7M followers on Instagram, SAINT LAURENT is a verified Home & DIY brand based in United States. The account has published 3,134 posts, currently around 9 posts a week. Typical posts draw 7,987 likes and 44 comments, putting engagement at 0.06%.
With 13.7M followers across 3,134 posts, Ysl is one of the Home & DIY accounts tracked in the InstME index.
Against 110 Home & DIY accounts with over 1M followers in the InstME index, Ysl's 0.06% engagement rate lands in the bottom quarter (median: 0.38%).
Followers leave about one comment for every 181 likes, an audience that mostly engages through likes.
In recent weeks Ysl has kept to about 9 posts per week, more than one per day.
Ysl scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Ysl keeps its following list short (3) relative to 13.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$48,000–$89,000
Based on 13.7M followers and a 0.06% engagement rate, a single sponsored post by Ysl is worth an estimated $48,000–$89,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ysl | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.38% |
| Average likes | 7,987 | 13,700 |
| Average comments | 44 | 139 |
| Posts per week | 8.54 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ysl | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.81% |
| Average likes | 7,987 | 19,158 |
| Average comments | 44 | 344 |
| Posts per week | 8.54 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 22, 2026
SAINT LAURENT is a verified home & diy brand based in United States on Instagram, with 13.7M followers.
SAINT LAURENT posts on Instagram as @ysl.
SAINT LAURENT has 13,715,685 followers on Instagram (13.7M) as of Mar 22, 2026.
SAINT LAURENT's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by SAINT LAURENT average 7,987 likes and 44 comments.
SAINT LAURENT posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 10% of SAINT LAURENT's followers are low-quality or inactive, giving an audience-quality score of 88/100.
SAINT LAURENT is registered as a business account on Instagram and is verified.
SAINT LAURENT is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,134 posts.
3,134
44
Posts / Week
8.54
Growth Score
1.2 / 100
Audience Score
88 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
0.52%
SAINT LAURENT's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. SAINT LAURENT carries the blue verified badge on Instagram.
A sponsored post from SAINT LAURENT is estimated at $48,000 to $89,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
