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Outreach This Creator For FreeFollowers
39K
Following
166
Total Posts
Engagement Rate
0.02%
Avg Likes
6
Avg Comments
youtheory® is a verified Beauty brand based in United States, with 39K followers on Instagram. Its posts sit across beauty and health. youtheory® has shared 2,070 posts to date, currently around 2 posts a week. Engagement runs at 0.02%, or about 6 likes and 1 comments per post.
Youtheory operates a Beauty account on Instagram, pairing 39K followers with 2,070 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Youtheory's 0.02% engagement rate lands in the bottom quarter (median: 0.57%).
Video posts from Youtheory average 507.6 views.
Youtheory's recent cadence works out to about 2 posts per week.
Youtheory keeps its following list short (166) relative to 39K followers, as established creators and brands tend to.
Estimated sponsored-post value
$140–$250
Based on 39K followers and a 0.02% engagement rate, a single sponsored post by Youtheory is worth an estimated $140–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Youtheory | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.57% |
| Average likes | 6 | 134 |
| Average comments | 1 | 12 |
| Posts per week | 2.46 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Youtheory | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.51% |
| Average likes | 6 | 91 |
| Average comments | 1 | 10 |
| Posts per week | 2.46 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
youtheory® is a verified beauty brand based in United States on Instagram, with 39K followers.
youtheory® posts on Instagram as @youtheory.
youtheory® has 38,979 followers on Instagram (39K) as of Jul 15, 2026.
youtheory®'s engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by youtheory® average 6 likes and 1 comments.
youtheory® posts about 2 times per week on average.
youtheory® is registered as a business account on Instagram and is verified.
youtheory® is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 2,070 posts.
youtheory®'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,070
1
Avg Views
508
Posts / Week
2.46
Growth Score
0.4 / 100
Engagement
9.55%
Yes. youtheory® carries the blue verified badge on Instagram.
A sponsored post from youtheory® is estimated at $140 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
