Clean makeup that thinks it’s skincare✨
Outreach This Creator For FreeFollowers
113.8K
Following
913
Total Posts
Engagement Rate
0.03%
Avg Likes
32
Avg Comments
On Instagram, Almay is a verified Beauty brand based in United States with an audience of 113.8K. The account posts mainly around beauty and automotive topics. To date Almay has posted 81 times, currently around 4 posts a week. Typical posts draw 32 likes and 2 comments, putting engagement at 0.03%.
With 113.8K followers across 81 posts, Almay is one of the Beauty accounts tracked in the InstME index.
Almay records a 0.03% engagement rate, in the bottom quarter (median: 0.47%) for the 1,553 Beauty accounts with 100K–1M followers tracked in the InstME index.
For roughly every 16 likes there is one comment, an unusually discussion-heavy audience.
Video posts from Almay average 922.4 views.
In recent weeks Almay has kept to about 4 posts per week.
Almay keeps its following list short (913) relative to 113.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$400–$740
Based on 113.8K followers and a 0.03% engagement rate, a single sponsored post by Almay is worth an estimated $400–$740. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Almay | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.47% |
| Average likes | 32 | 1,059 |
| Average comments | 2 | 46 |
| Posts per week | 4.27 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Almay | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.44% |
| Average likes | 32 | 978 |
| Average comments | 2 | 55 |
| Posts per week | 4.27 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Almay is a verified beauty brand based in United States on Instagram, with 113.8K followers.
Almay has 113,805 followers on Instagram (113.8K) as of Jul 13, 2026.
Almay's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Almay average 32 likes and 2 comments.
Almay posts about 4 times per week on average.
Almay is registered as a business account on Instagram and is verified.
Almay is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 81 posts.
Almay's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Almay carries the blue verified badge on Instagram.
81
2
Avg Views
922
Posts / Week
4.27
Growth Score
0.6 / 100
Engagement
0.26%
A sponsored post from Almay is estimated at $400 to $740. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
