🏆 Winners of @mykitchenrules 2025 ⭐️ Dad to 3, former RL player 🏉 🍴 Food enthusiast and creator 🇹🇴 🇦🇺 📧
Followers
11.8K
Following
1.7K
Total Posts
Engagement Rate
20.87%
Avg Likes
2,420
Avg Comments
Will Mataka runs a verified Food creator account based in Australia with 11.8K followers on Instagram. Content spans food and parenting. To date Will Mataka has posted 533 times, currently less than one post a week. Typical posts draw 2,420 likes and 47 comments, putting engagement at 20.87%.
Willmataka is a Food account whose 533 posts have grown a following of 11.8K on Instagram.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Willmataka's 20.87% engagement rate is in the top quarter (median: 0.75%).
Followers weigh in with a comment about every 51 likes, a healthy amount of conversation.
Willmataka maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$170–$310
Based on 11.8K followers and a 20.87% engagement rate, a single sponsored post by Willmataka is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
| Metric | Willmataka | Cohort median |
|---|---|---|
| Engagement rate | 20.87% | 0.75% |
| Average likes | 2,420 | 177 |
| Average comments | 47 | 10 |
| Posts per week | 0.36 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Willmataka | Cohort median |
|---|---|---|
| Engagement rate | 20.87% | 0.46% |
| Average likes | 2,420 | 85 |
| Average comments | 47 | 4 |
| Posts per week | 0.36 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Will Mataka is a verified food creator based in Australia on Instagram, with 11.8K followers.
Will Mataka posts on Instagram as @willmataka.
Will Mataka has 11,820 followers on Instagram (11.8K) as of Jul 15, 2026.
Will Mataka's engagement rate is 20.87%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Will Mataka average 2,420 likes and 47 comments.
Will Mataka posts less than once a week on average.
Will Mataka is registered as a creator account on Instagram and is verified.
Will Mataka is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 533 posts.
Will Mataka's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
533
47
Posts / Week
0.36
Growth Score
100 / 100
Follower Ratio
7.1×
29.1K
Engagement
0.46%
Yes. Will Mataka carries the blue verified badge on Instagram.
A sponsored post from Will Mataka is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
