🏆 Winners of @mykitchenrules 2025 ⭐️ Dad to 3, former RL player 🏉 🍴 Food enthusiast and creator 🇹🇴 🇦🇺 📧
Will Mataka runs a verified Food creator account based in Australia with 11.8K followers on Instagram. Content spans food and parenting. To date Will Mataka has posted 533 times, currently less than one post a week. Typical posts draw 2,420 likes and 47 comments, putting engagement at 20.87%.
Willmataka is a Food account whose 533 posts have grown a following of 11.8K on Instagram.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Willmataka's 20.87% engagement rate is in the top quarter (median: 0.75%).
Followers weigh in with a comment about every 51 likes, a healthy amount of conversation.
Willmataka maintains a rhythm of less than one post per week.
Audience-quality analysis puts Willmataka at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$170–$310
Based on 11.8K followers and a 20.87% engagement rate, a single sponsored post by Willmataka is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Willmataka | Cohort median |
|---|---|---|
| Engagement rate | 20.87% | 0.75% |
| Average likes | 2,420 | 177 |
| Average comments | 47 | 10 |
| Posts per week | 0.36 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Willmataka | Cohort median |
|---|---|---|
| Engagement rate | 20.87% | 0.46% |
| Average likes | 2,420 | 85 |
| Average comments | 47 | 4 |
| Posts per week | 0.36 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Will Mataka is a verified food creator based in Australia on Instagram, with 11.8K followers.
Will Mataka posts on Instagram as @willmataka.
Will Mataka has 11,820 followers on Instagram (11.8K) as of Jul 15, 2026.
Will Mataka's engagement rate is 20.87%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Will Mataka average 2,420 likes and 47 comments.
Will Mataka posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Will Mataka's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Will Mataka is registered as a creator account on Instagram and is verified.
Will Mataka is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 533 posts.
Total Posts
533
Avg Comments
47
More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
30.6K
Engagement
1.06%
Will Mataka's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Will Mataka carries the blue verified badge on Instagram.
A sponsored post from Will Mataka is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
