Food — Music — Wine MONDAY 𝐭𝐨 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲 5pm 𝐭𝐢𝐥 𝐋𝐀𝐓𝐄 Friday Lunch from 12pm 𝐋𝐮𝐧𝐜𝐡, 𝐃𝐢𝐧𝐧𝐞𝐫 & 𝐋𝐚𝐭𝐞 𝐍𝐢𝐭𝐞 𝐋𝐢𝐪𝐮𝐨𝐫 ✨
Outreach This Creator For FreeFollowers
30.6K
Following
17
Total Posts
Engagement Rate
1.06%
Avg Likes
320
Avg Comments
Pastel runs a Food brand account based in Australia with 30.6K followers on Instagram. The account posts mainly around food and music topics. To date Pastel has posted 381 times, currently around 2 posts a week. Posts average 320 likes and 4 comments, an engagement rate of 1.06%.
The Food account Pastel__wine__bar has posted 381 times on Instagram and drawn 30.6K followers.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Pastel__wine__bar's 1.06% engagement rate comes in above the median of 0.75%.
Comments arrive at about one per 78 likes, a sign of an audience that mostly engages through likes.
Pastel__wine__bar maintains a rhythm of about one post per week.
Audience-quality analysis puts Pastel__wine__bar at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 17 others against 30.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$110–$210
Based on 30.6K followers and a 1.06% engagement rate, a single sponsored post by Pastel__wine__bar is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Pastel__wine__bar | Cohort median |
|---|---|---|
| Engagement rate | 1.06% | 0.75% |
| Average likes | 320 | 177 |
| Average comments | 4 | 10 |
| Posts per week | 1.83 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Pastel__wine__bar | Cohort median |
|---|---|---|
| Engagement rate | 1.06% | 0.46% |
| Average likes | 320 | 85 |
| Average comments | 4 | 4 |
| Posts per week | 1.83 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Pastel is a food brand based in Australia on Instagram, with 30.6K followers.
Pastel posts on Instagram as @pastel__wine__bar.
Pastel has 30,630 followers on Instagram (30.6K) as of Jul 15, 2026.
Pastel's engagement rate is 1.06%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Pastel average 320 likes and 4 comments.
Pastel posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Pastel's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Pastel is registered as a business account on Instagram.
Pastel is categorized as a food and music account in the InstME index, based on the profile's bio and Instagram category across 381 posts.
381
4
Posts / Week
1.83
Growth Score
21.2 / 100
ER Rank
35th
More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Music
48.4K
Engagement
0.13%
Pastel's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Pastel is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
