Williams Sonoma Home is a verified Home & DIY brand, with 609.3K followers on Instagram. Content spans home & diy and fashion. To date Williams Sonoma Home has posted 4,316 times, currently around 6 posts a week. Engagement runs at 0.08%, or about 478 likes and 15 comments per post.
Williamssonomahome operates a Home & DIY account on Instagram, pairing 609.3K followers with 4,316 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Williamssonomahome's 0.08% engagement rate lands in the bottom quarter (median: 0.63%).
At one comment per 32 likes, the ratio points to a healthy amount of conversation.
Williamssonomahome's recent cadence works out to about 6 posts per week.
Williamssonomahome keeps its following list short (622) relative to 609.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,100–$4,000
Based on 609.3K followers and a 0.08% engagement rate, a single sponsored post by Williamssonomahome is worth an estimated $2,100–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Fashion
| Metric | Williamssonomahome | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.63% |
| Average likes | 478 | 1,415 |
| Average comments | 15 | 30 |
| Posts per week | 5.56 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
Williams Sonoma Home is a verified home & diy brand on Instagram, with 609.3K followers.
Williams Sonoma Home posts on Instagram as @williamssonomahome.
Williams Sonoma Home has 609,332 followers on Instagram (609.3K) as of Sep 9, 2026.
Williams Sonoma Home's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Williams Sonoma Home average 478 likes and 15 comments.
Williams Sonoma Home posts about 6 times per week on average.
Williams Sonoma Home is registered as a business account on Instagram and is verified.
Williams Sonoma Home is categorized as a home & diy and fashion account in the InstME index, based on the profile's bio and Instagram category across 4,316 posts.
Avg Comments
15
Engagement
4.37%
Yes. Williams Sonoma Home carries the blue verified badge on Instagram.
A sponsored post from Williams Sonoma Home is estimated at $2,100 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
