Inspiration for all your kitchen, bathroom, home and garden projects. Share your pictures using @wickes 🏠 🛁🌿🛠 🎨
Followers
96.2K
Following
559
Total Posts
Engagement Rate
0.5%
Avg Likes
253
Avg Comments
Wickes is a verified Home & DIY brand, with 96.2K followers on Instagram. Content spans home & diy and food. To date Wickes has posted 1,440 times, currently around 7 posts a week. Posts average 253 likes and 226 comments, an engagement rate of 0.5%.
Wickes shows up in the InstME index as a Home & DIY account, 96.2K followers, 1,440 posts.
Wickes has an engagement rate of 0.5%, which is below the median of 0.75% for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
For roughly every 1 likes there is one comment, an unusually discussion-heavy audience.
Wickes currently publishes about 7 posts per week, more than one per day.
Wickes follows only 559 accounts while being followed by 96.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$340–$630
Based on 96.2K followers and a 0.5% engagement rate, a single sponsored post by Wickes is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Food
| Metric | Wickes | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 0.75% |
| Average likes | 253 | 200 |
| Average comments | 226 | 9 |
| Posts per week | 7.15 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Wickes is a verified home & diy brand on Instagram, with 96.2K followers.
Wickes has 96,228 followers on Instagram (96.2K) as of Apr 23, 2026.
Wickes's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Wickes average 253 likes and 226 comments.
Wickes posts about 7 times per week on average.
Wickes is registered as a business account on Instagram and is verified.
Wickes is categorized as a home & diy and food account in the InstME index, based on the profile's bio and Instagram category across 1,440 posts.
Yes. Wickes carries the blue verified badge on Instagram.
A sponsored post from Wickes is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,440
226
Posts / Week
7.15
Growth Score
10 / 100
Follower Ratio
172.1×
Engagement
0%
