Reaching 279.4K followers on Instagram, Decanter is a verified Home & DIY creator. Decanter has shared 4,078 posts to date, currently around 4 posts a week. Typical posts draw 201 likes and 7 comments, putting engagement at 0.07%.
Decanter's Instagram presence spans 4,078 posts and 279.4K followers, profiling it as a Home & DIY account.
Decanter has an engagement rate of 0.07%, which is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
For roughly every 30 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Decanter has published about 4 posts per week.
Decanter follows only 811 accounts while being followed by 279.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$980–$1,800
Based on 279.4K followers and a 0.07% engagement rate, a single sponsored post by Decanter is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Decanter | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.63% |
| Average likes | 201 | 1,415 |
| Average comments | 7 | 30 |
| Posts per week | 3.96 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Decanter is a verified home & diy creator on Instagram, with 279.4K followers.
Decanter has 279,357 followers on Instagram (279.4K) as of Jul 9, 2026.
Decanter's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Decanter average 201 likes and 7 comments.
Decanter posts about 4 times per week on average.
Decanter is registered as a creator account on Instagram and is verified.
Decanter is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,078 posts.
Yes. Decanter carries the blue verified badge on Instagram.
Passionate about wine since 1975. Exclusive wine news, recommendations, videos, events & home of the Decanter World Wine Awards 👉 @decanterawards
Total Posts
4,078
Avg Comments
7
Engagement
100%
A sponsored post from Decanter is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
