@
BrandSports
The home of football at @BBCSport. ⚽️
bbc.in/whatsappfootballAudience
Browse top profilesFollowers
801.1K
Following
571
Total Posts
Engagement & Performance
Engagement Rate
0.42%
Avg Likes
3,305
Avg Comments
What the numbers say about @bbcfootball
@bbcfootball has built an audience of 801.1K followers on Instagram over 36,562 posts as a Sports account.
A typical post by @bbcfootball collects about 3,305 likes and 78 comments — roughly one interaction for every 237 followers.
Followers leave about one comment for every 43 likes — a healthy amount of conversation.
@bbcfootball currently publishes about 84 posts per week — more than one per day.
The account follows just 571 others against 801.1K followers — a ratio typical of established creators and brands.
@bbcfootball vs similar accounts
| Metric | @bbcfootball | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 0.77% |
| Average likes | 3,305 | 2,314 |
| Average comments | 78 | 60 |
| Posts per week | 84 | 1.09 |
Median values from 88 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 24, 2026
How @bbcfootball's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bbcfootball: (3,305 avg likes + 78 avg comments) ÷ 801,136 followers × 100 ≈ 0.42%.
Frequently asked questions about @bbcfootball
How many followers does @bbcfootball have?
@bbcfootball has 801,136 followers on Instagram (801.1K) as of Apr 24, 2026.
What is @bbcfootball's engagement rate?
@bbcfootball's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers.
How many likes does @bbcfootball average per post?
Posts by @bbcfootball average 3,305 likes and 78 comments.
How often does @bbcfootball post on Instagram?
@bbcfootball posts about 84 times per week on average.
Is @bbcfootball a business or creator account?
@bbcfootball is registered as a business account on Instagram and is verified.
