Look Good. Do Good. Feel Great. MOST WANTED BUY 1 FREE 1* Watson’s Personal Care Stores Sdn Bhd (289892-V)
Followers
969.9K
Following
355
Total Posts
Engagement Rate
0.01%
Avg Likes
111
Avg Comments
Watsons Malaysia is a verified Beauty brand on Instagram based in Malaysia, tracked in the InstME index with 969.9K followers. Its posts sit across beauty and automotive. To date Watsons Malaysia has posted 25,072 times, currently around 2 posts a week. Engagement runs at 0.01%, or about 111 likes and 16 comments per post.
The Beauty account Watsonsmy has posted 25,072 times on Instagram and drawn 969.9K followers.
Among 1,553 Beauty accounts with 100K–1M followers in the InstME index, Watsonsmy's 0.01% engagement rate comes in in the bottom quarter (median: 0.47%).
Followers weigh in with a comment about every 7 likes, an unusually discussion-heavy audience.
Lately Watsonsmy has been publishing about 2 posts per week.
The account follows just 355 others against 969.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,400–$6,300
Based on 969.9K followers and a 0.01% engagement rate, a single sponsored post by Watsonsmy is worth an estimated $3,400–$6,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Malaysia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Watsonsmy | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.47% |
| Average likes | 111 | 1,059 |
| Average comments | 16 | 46 |
| Posts per week | 2.14 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Watsonsmy | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.69% |
| Average likes | 111 | 1,185 |
| Average comments | 16 | 36 |
| Posts per week | 2.14 | 0.96 |
Median values from 35 accounts in Malaysia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Watsons Malaysia is a verified beauty brand based in Malaysia on Instagram, with 969.9K followers.
Watsons Malaysia posts on Instagram as @watsonsmy.
Watsons Malaysia has 969,941 followers on Instagram (969.9K) as of Jul 14, 2026.
Watsons Malaysia's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Watsons Malaysia average 111 likes and 16 comments.
Watsons Malaysia posts about 2 times per week on average.
Watsons Malaysia is registered as a business account on Instagram and is verified.
Watsons Malaysia is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 25,072 posts.
Watsons Malaysia's profile places the account in Malaysia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
25,072
16
Posts / Week
2.14
Growth Score
0.2 / 100
Follower Ratio
2732.2×
Engagement
0%
Yes. Watsons Malaysia carries the blue verified badge on Instagram.
A sponsored post from Watsons Malaysia is estimated at $3,400 to $6,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
