Followers
2.6M
Following
3.9K
Total Posts
Engagement Rate
0.03%
Avg Likes
668
Avg Comments
Reaching 2.6M followers on Instagram, behindthechair.com is a verified Beauty brand based in United States. The account posts mainly around beauty and education topics. The account has published 46,868 posts, currently around 39 posts a week. Posts average 668 likes and 18 comments, an engagement rate of 0.03%.
With 2.6M followers across 46,868 posts, Behindthechair_com is one of the Beauty accounts tracked in the InstME index.
Against 361 Beauty accounts with over 1M followers in the InstME index, Behindthechair_com's 0.03% engagement rate lands in the bottom quarter (median: 0.32%).
The like-to-comment split is roughly 36 to one, indicating a healthy amount of conversation.
Behindthechair_com's recent cadence works out to about 39 posts per week, more than one per day.
Behindthechair_com keeps its following list short (3,905) relative to 2.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,300–$17,000
Based on 2.6M followers and a 0.03% engagement rate, a single sponsored post by Behindthechair_com is worth an estimated $9,300–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Education
| Metric | Behindthechair_com | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.32% |
| Average likes | 668 | 6,917 |
| Average comments | 18 | 196 |
| Posts per week | 38.55 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Behindthechair_com | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.29% |
| Average likes | 668 | 5,545 |
| Average comments | 18 | 221 |
| Posts per week | 38.55 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
behindthechair.com is a verified beauty brand based in United States on Instagram, with 2.6M followers.
behindthechair.com posts on Instagram as @behindthechair_com.
behindthechair.com has 2,648,317 followers on Instagram (2.6M) as of Jul 15, 2026.
behindthechair.com's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by behindthechair.com average 668 likes and 18 comments.
behindthechair.com posts about 39 times per week on average.
behindthechair.com is registered as a business account on Instagram and is verified.
behindthechair.com is categorized as a beauty and education account in the InstME index, based on the profile's bio and Instagram category across 46,868 posts.
46,868
18
Posts / Week
38.55
Growth Score
0.6 / 100
Follower Ratio
678.2×
Engagement
0.02%
behindthechair.com's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. behindthechair.com carries the blue verified badge on Instagram.
A sponsored post from behindthechair.com is estimated at $9,300 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
