The official home of Formula 1 World Champion @maxverstappen1 and Verstappen Racing. For the love of racing 👇
Followers
2M
Following
43
Total Posts
Engagement Rate
0.8%
Avg Likes
15,680
Avg Comments
Verstappen.com is a verified Automotive brand. The account has built 2M followers on Instagram. Its posts sit across automotive and home & diy. The account has published 6,747 posts, currently around 7 posts a week. Posts average 15,680 likes and 46 comments, an engagement rate of 0.8%.
Counting 2M followers and 6,747 posts, Verstappencom sits in the InstME index as an Automotive account.
Compared with 286 other Automotive accounts with over 1M followers in the InstME index, Verstappencom's 0.8% engagement rate is above the median of 0.76%.
Followers weigh in with a comment about every 344 likes, an audience that mostly engages through likes.
Verstappencom's output runs to about 7 posts per week.
At 100/100 on audience quality, Verstappencom carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 2M followers but only 43 accounts followed back, Verstappencom shows the ratio of a well-established account.
Estimated sponsored-post value
$6,900–$13,000
Based on 2M followers and a 0.8% engagement rate, a single sponsored post by Verstappencom is worth an estimated $6,900–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Verstappencom | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 0.76% |
| Average likes | 15,680 | 16,549 |
| Average comments | 46 | 231 |
| Posts per week | 6.5 | 1.95 |
Median values from 286 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Verstappen.com is a verified automotive brand on Instagram, with 2M followers.
Verstappen.com posts on Instagram as @verstappencom.
Verstappen.com has 1,974,197 followers on Instagram (2M) as of Jul 14, 2026.
Verstappen.com's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers. That is above the median of 0.76% for Automotive accounts with over 1M followers in the InstME index.
Posts by Verstappen.com average 15,680 likes and 46 comments.
Verstappen.com posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 0% of Verstappen.com's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Verstappen.com is registered as a business account on Instagram and is verified.
Verstappen.com is categorized as an automotive and home & diy account in the InstME index, based on the profile's bio and Instagram category across 6,747 posts.
6,747
46
Posts / Week
6.5
Growth Score
16 / 100
Audience Score
100 / 100
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Home & DIY
Engagement
0.46%
Yes. Verstappen.com carries the blue verified badge on Instagram.
A sponsored post from Verstappen.com is estimated at $6,900 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
