Official Instagram for Toyota USA. For customer service inquiries please call 800-331-4331.
Toyota USA runs a verified business account account based in United States with 3M followers on Instagram. The account has published 5,699 posts, currently around 6 posts a week. Posts average 2,949 likes and 61 comments, an engagement rate of 0.1%.
As a business account, Toyotausa reaches 3M followers on Instagram across 5,699 published posts.
Toyotausa averages 2,949 likes and 61 comments per post, roughly one interaction for every 1,003 of its followers.
Roughly one in 49 likes comes with a comment, a healthy amount of conversation.
Toyotausa maintains a rhythm of about 6 posts per week.
Toyotausa's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 262 others against 3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$11,000–$20,000
Based on 3M followers and a 0.1% engagement rate, a single sponsored post by Toyotausa is worth an estimated $11,000–$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Toyotausa | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.02% |
| Average likes | 2,949 | 25,711 |
| Average comments | 61 | 376 |
| Posts per week | 5.55 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Toyotausa | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.81% |
| Average likes | 2,949 | 19,158 |
| Average comments | 61 | 344 |
| Posts per week | 5.55 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Toyota USA is a verified Instagram brand based in United States on Instagram, with 3M followers.
Toyota USA posts on Instagram as @toyotausa.
Toyota USA has 3,017,447 followers on Instagram (3M) as of Jul 9, 2026.
Toyota USA's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Toyota USA average 2,949 likes and 61 comments.
Toyota USA posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 10% of Toyota USA's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Toyota USA is registered as a business account on Instagram and is verified.
Toyota USA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
5,699
Avg Comments
61
Engagement
0.24%
Yes. Toyota USA carries the blue verified badge on Instagram.
A sponsored post from Toyota USA is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
