Car Culture, News, and Entertainment 🏎️🏁 ✉️
Followers
3.3M
Following
15
Total Posts
Engagement Rate
0.21%
Avg Likes
6,968
Avg Comments
Reaching 3.3M followers on Instagram, Horsepower is a verified Automotive brand. The account has published 949 posts, currently around 20 posts a week. Engagement runs at 0.21%, or about 6,968 likes and 45 comments per post.
On Instagram, Horsepower runs an Automotive account that has published 949 posts and gathered 3.3M followers.
Horsepower has an engagement rate of 0.21%, which is in the bottom quarter (median: 0.76%) for Automotive accounts with over 1M followers, based on 286 accounts in the InstME index.
The audience comments once per 156 likes on average, an audience that mostly engages through likes.
Over recent weeks, Horsepower has published about 20 posts per week, more than one per day.
InstME's audience-quality checks score Horsepower at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Horsepower follows only 15 accounts while being followed by 3.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$12,000–$21,000
Based on 3.3M followers and a 0.21% engagement rate, a single sponsored post by Horsepower is worth an estimated $12,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Horsepower | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.76% |
| Average likes | 6,968 | 16,549 |
| Average comments | 45 | 231 |
| Posts per week | 20.37 | 1.95 |
Median values from 286 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Horsepower is a verified automotive brand on Instagram, with 3.3M followers.
Horsepower has 3,304,132 followers on Instagram (3.3M) as of Jul 15, 2026.
Horsepower's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.76%) for Automotive accounts with over 1M followers in the InstME index.
Posts by Horsepower average 6,968 likes and 45 comments.
Horsepower posts about 20 times per week on average.
InstME's audience-quality analysis estimates about 0% of Horsepower's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Horsepower is registered as a business account on Instagram and is verified.
Horsepower is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 949 posts.
Yes. Horsepower carries the blue verified badge on Instagram.
949
45
Posts / Week
20.37
Growth Score
4.2 / 100
Audience Score
100 / 100
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
2.95%
A sponsored post from Horsepower is estimated at $12,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
