The official #BMW account for driving enthusiasts across the USA. We only make one thing.
Followers
4.4M
Following
36
Total Posts
Engagement Rate
0.13%
Avg Likes
5,843
Avg Comments
BMW USA is a verified business account. The account has built 4.4M followers on Instagram. The account has published 930 posts, currently around 2 posts a week. Typical posts draw 5,843 likes and 75 comments, putting engagement at 0.13%.
Bmwusa is a business account on Instagram with 4.4M followers and 930 published posts.
Bmwusa's average post pulls 5,843 likes and 75 comments, roughly one interaction per 750 followers.
Roughly one in 78 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Bmwusa sits at about one post per week.
With 4.4M followers but only 36 accounts followed back, Bmwusa shows the ratio of a well-established account.
Estimated sponsored-post value
$16,000–$29,000
Based on 4.4M followers and a 0.13% engagement rate, a single sponsored post by Bmwusa is worth an estimated $16,000–$29,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bmwusa | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.02% |
| Average likes | 5,843 | 25,711 |
| Average comments | 75 | 376 |
| Posts per week | 1.76 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 9, 2026
BMW USA is a verified Instagram brand on Instagram, with 4.4M followers.
BMW USA posts on Instagram as @bmwusa.
BMW USA has 4,440,729 followers on Instagram (4.4M) as of Jul 9, 2026.
BMW USA's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by BMW USA average 5,843 likes and 75 comments.
BMW USA posts about 2 times per week on average.
BMW USA is registered as a business account on Instagram and is verified.
Yes. BMW USA carries the blue verified badge on Instagram.
A sponsored post from BMW USA is estimated at $16,000 to $29,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
930
75
Posts / Week
1.76
Growth Score
2.6 / 100
Follower Ratio
123353.6×
Engagement
0.14%
