F1 World Champion @redbullracing | Keep Pushing the limits 🦁
Followers
18.8M
Following
718
Total Posts
Engagement Rate
3.03%
Avg Likes
568,903
Avg Comments
Max Verstappen is a verified Fitness brand. The account has built 18.8M followers on Instagram. Content spans fitness and automotive. The account has published 2,191 posts, currently around 2 posts a week. Engagement runs at 3.03%, or about 568,903 likes and 2,525 comments per post.
Maxverstappen1 is a Fitness account on Instagram with 18.8M followers and 2,191 published posts.
Compared with 577 other Fitness accounts with over 1M followers in the InstME index, Maxverstappen1's 3.03% engagement rate is above the median of 2.02%.
One comment lands for every 225 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
With 18.8M followers but only 718 accounts followed back, Maxverstappen1 shows the ratio of a well-established account.
Estimated sponsored-post value
$200,000–$370,000
Based on 18.8M followers and a 3.03% engagement rate, a single sponsored post by Maxverstappen1 is worth an estimated $200,000–$370,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Automotive
| Metric | Maxverstappen1 | Cohort median |
|---|---|---|
| Engagement rate | 3.03% | 2.02% |
| Average likes | 568,903 | 43,482 |
| Average comments | 2,525 | 547 |
| Posts per week | 2.01 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Max Verstappen is a verified fitness brand on Instagram, with 18.8M followers.
Max Verstappen posts on Instagram as @maxverstappen1.
Max Verstappen has 18,846,926 followers on Instagram (18.8M) as of Jul 15, 2026.
Max Verstappen's engagement rate is 3.03%, calculated from average likes and comments per post relative to followers. That is above the median of 2.02% for Fitness accounts with over 1M followers in the InstME index.
Posts by Max Verstappen average 568,903 likes and 2,525 comments.
Max Verstappen posts about 2 times per week on average.
Max Verstappen is registered as a business account on Instagram and is verified.
Max Verstappen is categorized as a fitness and automotive account in the InstME index, based on the profile's bio and Instagram category across 2,191 posts.
Yes. Max Verstappen carries the blue verified badge on Instagram.
2,191
2,525
Posts / Week
2.01
Growth Score
60.6 / 100
Follower Ratio
26249.2×
Engagement
0.37%
A sponsored post from Max Verstappen is estimated at $200,000 to $370,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
