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Max Verstappen is a verified Fitness brand. The account has built 18.8M followers on Instagram. Content spans fitness and automotive. The account has published 2,191 posts, currently around 2 posts a week. Engagement runs at 3.03%, or about 568,903 likes and 2,525 comments per post.
Maxverstappen1 is a Fitness account on Instagram with 18.8M followers and 2,191 published posts.
Compared with 577 other Fitness accounts with over 1M followers in the InstME index, Maxverstappen1's 3.03% engagement rate is above the median of 2.02%.
One comment lands for every 225 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
Maxverstappen1's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 18.8M followers but only 718 accounts followed back, Maxverstappen1 shows the ratio of a well-established account.
Estimated sponsored-post value
$200,000–$370,000
Based on 18.8M followers and a 3.03% engagement rate, a single sponsored post by Maxverstappen1 is worth an estimated $200,000–$370,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Maxverstappen1 | Cohort median |
|---|---|---|
| Engagement rate | 3.03% | 2.02% |
| Average likes | 568,903 | 43,482 |
| Average comments | 2,525 | 547 |
| Posts per week | 2.01 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Max Verstappen is a verified fitness brand on Instagram, with 18.8M followers.
Max Verstappen posts on Instagram as @maxverstappen1.
Max Verstappen has 18,846,926 followers on Instagram (18.8M) as of Jul 15, 2026.
Max Verstappen's engagement rate is 3.03%, calculated from average likes and comments per post relative to followers. That is above the median of 2.02% for Fitness accounts with over 1M followers in the InstME index.
Posts by Max Verstappen average 568,903 likes and 2,525 comments.
Max Verstappen posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Max Verstappen's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Max Verstappen is registered as a business account on Instagram and is verified.
Max Verstappen is categorized as a fitness and automotive account in the InstME index, based on the profile's bio and Instagram category across 2,191 posts.
Total Posts
2,191
Avg Comments
2,525
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Automotive
Engagement
1.35%
Yes. Max Verstappen carries the blue verified badge on Instagram.
A sponsored post from Max Verstappen is estimated at $200,000 to $370,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
