Athlete turned Entrepreneur. Mom to @olympiaohanian and Check out:
Followers
18.1M
Following
231
Total Posts
Engagement Rate
0.37%
Avg Likes
65,669
Avg Comments
Reaching 18.1M followers on Instagram, Serena Williams is a verified Fitness creator. The account posts mainly around fitness and business topics. Serena Williams has shared 2,363 posts to date, currently around 3 posts a week. Posts average 65,669 likes and 935 comments, an engagement rate of 0.37%.
With 18.1M followers across 2,363 posts, Serenawilliams is one of the Fitness accounts tracked in the InstME index.
Against 577 Fitness accounts with over 1M followers in the InstME index, Serenawilliams's 0.37% engagement rate lands in the bottom quarter (median: 2.02%).
For roughly every 70 likes there is one comment, an audience that mostly engages through likes.
Serenawilliams's recent cadence works out to about 3 posts per week.
Serenawilliams keeps its following list short (231) relative to 18.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$63,000–$120,000
Based on 18.1M followers and a 0.37% engagement rate, a single sponsored post by Serenawilliams is worth an estimated $63,000–$120,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Business
| Metric | Serenawilliams | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 2.02% |
| Average likes | 65,669 | 43,482 |
| Average comments | 935 | 547 |
| Posts per week | 2.54 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Serena Williams is a verified fitness creator on Instagram, with 18.1M followers.
Serena Williams posts on Instagram as @serenawilliams.
Serena Williams has 18,093,281 followers on Instagram (18.1M) as of Apr 23, 2026.
Serena Williams's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.02%) for Fitness accounts with over 1M followers in the InstME index.
Posts by Serena Williams average 65,669 likes and 935 comments.
Serena Williams posts about 3 times per week on average.
Serena Williams is registered as a creator account on Instagram and is verified.
Serena Williams is categorized as a fitness and business account in the InstME index, based on the profile's bio and Instagram category across 2,363 posts.
Yes. Serena Williams carries the blue verified badge on Instagram.
2,363
935
Posts / Week
2.54
Growth Score
7.4 / 100
Follower Ratio
78325.9×
Engagement
3.01%
A sponsored post from Serena Williams is estimated at $63,000 to $120,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
