@
Influencer
Athlete turned Entrepreneur. Mom to @olympiaohanian and @adiraohanian Check out: @serena.ventures @ninetwosix
x.com/serenawilliams/status/1973405566698709071?s=46&t=cZlrjYKDr8ZSouuAaWP-JwAudience
Browse top profilesFollowers
18.1M
Following
231
Total Posts
Engagement & Performance
Engagement Rate
0.37%
Avg Likes
65,669
Avg Comments
What the numbers say about @serenawilliams
With 18.1M followers across 2,363 posts, @serenawilliams is one of the creator accounts tracked in the InstME index.
A typical post by @serenawilliams collects about 65,669 likes and 935 comments — roughly one interaction for every 272 followers.
Followers leave about one comment for every 70 likes — an audience that mostly engages through likes.
@serenawilliams currently publishes about 3 posts per week.
The account follows just 231 others against 18.1M followers — a ratio typical of established creators and brands.
@serenawilliams vs similar accounts
| Metric | @serenawilliams | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.04% |
| Average likes | 65,669 | 27,441 |
| Average comments | 935 | 386 |
| Posts per week | 2.54 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How @serenawilliams's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @serenawilliams: (65,669 avg likes + 935 avg comments) ÷ 18,093,281 followers × 100 ≈ 0.37%.
Frequently asked questions about @serenawilliams
How many followers does @serenawilliams have?
@serenawilliams has 18,093,281 followers on Instagram (18.1M) as of Apr 23, 2026.
What is @serenawilliams's engagement rate?
@serenawilliams's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers.
How many likes does @serenawilliams average per post?
Posts by @serenawilliams average 65,669 likes and 935 comments.
How often does @serenawilliams post on Instagram?
@serenawilliams posts about 3 times per week on average.
Is @serenawilliams a business or creator account?
@serenawilliams is registered as a creator account on Instagram and is verified.
