🇧🇷🇯🇵 Architect & Cool Curator in Tokyo 💁🏻♀️ Beauty, culture, design, travel & more 🧠 Content strategy for brands visiting Japan 📩
Followers
129.9K
Following
2.2K
Total Posts
Engagement Rate
2.04%
Avg Likes
2,509
Avg Comments
Vanessa Kairiyama McKellar is a verified Beauty creator based in Japan, with 129.9K followers on Instagram. Content spans beauty and travel. To date Vanessa Kairiyama McKellar has posted 2,063 times, currently less than one post a week. Posts average 2,509 likes and 143 comments, an engagement rate of 2.04%.
On Instagram, Vanekairi runs a Beauty account that has published 2,063 posts and gathered 129.9K followers.
For Beauty accounts with 100K–1M followers, Vanekairi's 2.04% engagement rate is in the top quarter (median: 0.47%), a read from 1,553 accounts in the InstME index.
The audience comments once per 17 likes on average, an unusually discussion-heavy audience.
Video posts average 32.6K views, reaching roughly 25% of Vanekairi's follower base per post.
Vanekairi keeps a posting cadence of less than one post per week.
Quality checks give Vanekairi 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$930–$1,700
Based on 129.9K followers and a 2.04% engagement rate, a single sponsored post by Vanekairi is worth an estimated $930–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Vanekairi | Cohort median |
|---|---|---|
| Engagement rate | 2.04% | 0.47% |
| Average likes | 2,509 | 1,059 |
| Average comments | 143 | 46 |
| Posts per week | 0.13 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vanekairi | Cohort median |
|---|---|---|
| Engagement rate | 2.04% | 1.25% |
| Average likes | 2,509 | 3,244 |
| Average comments | 143 | 37 |
| Posts per week | 0.13 | 0.8 |
Median values from 245 accounts in Japan with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
Vanessa Kairiyama McKellar is a verified beauty creator based in Japan on Instagram, with 129.9K followers.
Vanessa Kairiyama McKellar posts on Instagram as @vanekairi.
Vanessa Kairiyama McKellar has 129,857 followers on Instagram (129.9K) as of Mar 29, 2026.
Vanessa Kairiyama McKellar's engagement rate is 2.04%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Vanessa Kairiyama McKellar average 2,509 likes and 143 comments.
Vanessa Kairiyama McKellar posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Vanessa Kairiyama McKellar's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Vanessa Kairiyama McKellar is registered as a creator account on Instagram and is verified.
2,063
143
Avg Views
32,559
Posts / Week
0.13
Growth Score
40.8 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in Japan, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Travel
Engagement
1.58%
Vanessa Kairiyama McKellar is categorized as a beauty and travel account in the InstME index, based on the profile's bio and Instagram category across 2,063 posts.
Vanessa Kairiyama McKellar's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Vanessa Kairiyama McKellar carries the blue verified badge on Instagram.
A sponsored post from Vanessa Kairiyama McKellar is estimated at $930 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
