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Followers
414.3K
Following
1
Total Posts
Engagement Rate
0.19%
Avg Likes
731
Avg Comments
AURA Beauty is a verified Beauty brand based in Brazil. The account has built 414.3K followers on Instagram. The account posts mainly around beauty and tech topics. The account has published 594 posts, currently around 3 posts a week. Engagement runs at 0.19%, or about 731 likes and 51 comments per post.
Counting 414.3K followers and 594 posts, Aurabeauty sits in the InstME index as a Beauty account.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Aurabeauty posts a 0.19% engagement rate that is below the median of 0.47%.
Comments arrive at about one per 14 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Aurabeauty sits at about 3 posts per week.
With 414.3K followers but only 1 accounts followed back, Aurabeauty shows the ratio of a well-established account.
Estimated sponsored-post value
$1,500–$2,700
Based on 414.3K followers and a 0.19% engagement rate, a single sponsored post by Aurabeauty is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Brazil, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Aurabeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.47% |
| Average likes | 731 | 1,059 |
| Average comments | 51 | 46 |
| Posts per week | 2.78 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Aurabeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.7% |
| Average likes | 731 | 1,631 |
| Average comments | 51 | 63 |
| Posts per week | 2.78 | 1.22 |
Median values from 754 accounts in Brazil with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
AURA Beauty is a verified beauty brand based in Brazil on Instagram, with 414.3K followers.
AURA Beauty posts on Instagram as @aurabeauty.
AURA Beauty has 414,298 followers on Instagram (414.3K) as of Jul 15, 2026.
AURA Beauty's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by AURA Beauty average 731 likes and 51 comments.
AURA Beauty posts about 3 times per week on average.
AURA Beauty is registered as a business account on Instagram and is verified.
AURA Beauty is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 594 posts.
AURA Beauty's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
594
51
Posts / Week
2.78
Growth Score
3.8 / 100
Follower Ratio
414298.0×
Engagement
0.05%
Yes. AURA Beauty carries the blue verified badge on Instagram.
A sponsored post from AURA Beauty is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
