Inovação. Tendência. Performance 🖤 Siga também @truss_pro
Truss runs a verified Beauty brand account with 1.8M followers on Instagram. The account posts mainly around beauty and health topics. The account has published 813 posts, currently around 4 posts a week. Posts average 1,230 likes and 64 comments, an engagement rate of 0.07%.
The Beauty account Truss has posted 813 times on Instagram and drawn 1.8M followers.
Truss's 0.07% engagement rate is below the median of 0.32% among Beauty accounts with over 1M followers, measured across 361 accounts in the InstME index.
Followers weigh in with a comment about every 19 likes, an unusually discussion-heavy audience.
Lately Truss has been publishing about 4 posts per week.
At 88/100 on audience quality, Truss carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 400 others against 1.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,400–$12,000
Based on 1.8M followers and a 0.07% engagement rate, a single sponsored post by Truss is worth an estimated $6,400–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Truss | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.32% |
| Average likes | 1,230 | 6,917 |
| Average comments | 64 | 196 |
| Posts per week | 3.5 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Truss is a verified beauty brand on Instagram, with 1.8M followers.
Truss has 1,835,050 followers on Instagram (1.8M) as of Jul 10, 2026.
Truss's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Truss average 1,230 likes and 64 comments.
Truss posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Truss's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Truss is registered as a business account on Instagram and is verified.
Truss is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 813 posts.
Yes. Truss carries the blue verified badge on Instagram.
Total Posts
813
Avg Comments
64
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
Engagement
0%
A sponsored post from Truss is estimated at $6,400 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
