Australia’s go-to destination for design inspiration, since 2008. We’re based on Wurundjeri Country (Collingwood, Victoria).
On Instagram, The Design Files is a verified Home & DIY brand based in Australia with an audience of 678.3K. Its posts sit across home & diy and travel. The Design Files has shared 11,604 posts to date, currently less than one post a week. Typical posts draw 1,277 likes and 20 comments, putting engagement at 0.19%.
Thedesignfiles's Instagram presence spans 11,604 posts and 678.3K followers, profiling it as a Home & DIY account.
Thedesignfiles has an engagement rate of 0.19%, which is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
At one comment per 64 likes, the ratio points to an audience that mostly engages through likes.
Thedesignfiles currently publishes less than one post per week.
Estimated sponsored-post value
$2,400–$4,400
Based on 678.3K followers and a 0.19% engagement rate, a single sponsored post by Thedesignfiles is worth an estimated $2,400–$4,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Travel
| Metric | Thedesignfiles | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.63% |
| Average likes | 1,277 | 1,415 |
| Average comments | 20 | 30 |
| Posts per week | 0.62 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thedesignfiles | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.7% |
| Average likes | 1,277 | 1,539 |
| Average comments | 20 | 38 |
| Posts per week | 0.62 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
The Design Files is a verified home & diy brand based in Australia on Instagram, with 678.3K followers.
The Design Files posts on Instagram as @thedesignfiles.
The Design Files has 678,277 followers on Instagram (678.3K) as of Sep 6, 2026.
The Design Files's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Design Files average 1,277 likes and 20 comments.
The Design Files posts less than once a week on average.
The Design Files is registered as a business account on Instagram and is verified.
The Design Files is categorized as a home & diy and travel account in the InstME index, based on the profile's bio and Instagram category across 11,604 posts.
The Design Files's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
20
Engagement
0.18%
Yes. The Design Files carries the blue verified badge on Instagram.
A sponsored post from The Design Files is estimated at $2,400 to $4,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
