Australia's favourite homemaker brand for over 100 years. Building, renovating and design ideas from beautiful homes. Link in bio ↓
Followers
493.6K
Following
593
Total Posts
Engagement Rate
0.04%
Avg Likes
179
Avg Comments
Home Beautiful Australia is a verified Home & DIY brand based in Australia, with 493.6K followers on Instagram. To date Home Beautiful Australia has posted 4,517 times, currently around 5 posts a week. Engagement runs at 0.04%, or about 179 likes and 12 comments per post.
On Instagram, Homebeautiful runs a Home & DIY account that has published 4,517 posts and gathered 493.6K followers.
For Home & DIY accounts with 100K–1M followers, Homebeautiful's 0.04% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
At one comment per 14 likes, the ratio points to an unusually discussion-heavy audience.
In recent weeks Homebeautiful has kept to about 5 posts per week.
Homebeautiful follows only 593 accounts while being followed by 493.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,700–$3,200
Based on 493.6K followers and a 0.04% engagement rate, a single sponsored post by Homebeautiful is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Homebeautiful | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.63% |
| Average likes | 179 | 1,415 |
| Average comments | 12 | 30 |
| Posts per week | 5.13 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Homebeautiful | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.7% |
| Average likes | 179 | 1,539 |
| Average comments | 12 | 38 |
| Posts per week | 5.13 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Home Beautiful Australia is a verified home & diy brand based in Australia on Instagram, with 493.6K followers.
Home Beautiful Australia posts on Instagram as @homebeautiful.
Home Beautiful Australia has 493,585 followers on Instagram (493.6K) as of Jul 15, 2026.
Home Beautiful Australia's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Home Beautiful Australia average 179 likes and 12 comments.
Home Beautiful Australia posts about 5 times per week on average.
Home Beautiful Australia is registered as a business account on Instagram and is verified.
Home Beautiful Australia is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,517 posts.
4,517
12
Posts / Week
5.13
Growth Score
0.8 / 100
Follower Ratio
832.4×
Engagement
0.06%
Home Beautiful Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Home Beautiful Australia carries the blue verified badge on Instagram.
A sponsored post from Home Beautiful Australia is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
