Asian home cooking. Columnist for @goodfoodau .
Followers
320.5K
Following
2.7K
Total Posts
Engagement Rate
0.52%
Avg Likes
1,618
Avg Comments
Reaching 320.5K followers on Instagram, Adam Liaw is a verified Home & DIY brand based in Australia. The account has published 3,915 posts, currently less than one post a week. Typical posts draw 1,618 likes and 38 comments, putting engagement at 0.52%.
With 320.5K followers across 3,915 posts, Adamliaw is one of the Home & DIY accounts tracked in the InstME index.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Adamliaw's 0.52% engagement rate lands below the median of 0.63%.
At one comment per 43 likes, the ratio points to a healthy amount of conversation.
Adamliaw keeps a posting cadence of less than one post per week.
Adamliaw keeps its following list short (2,733) relative to 320.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 320.5K followers and a 0.52% engagement rate, a single sponsored post by Adamliaw is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Adamliaw | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 0.63% |
| Average likes | 1,618 | 1,415 |
| Average comments | 38 | 30 |
| Posts per week | 0.06 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Adamliaw | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 0.7% |
| Average likes | 1,618 | 1,539 |
| Average comments | 38 | 38 |
| Posts per week | 0.06 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Adam Liaw is a verified home & diy brand based in Australia on Instagram, with 320.5K followers.
Adam Liaw posts on Instagram as @adamliaw.
Adam Liaw has 320,457 followers on Instagram (320.5K) as of Jul 14, 2026.
Adam Liaw's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Adam Liaw average 1,618 likes and 38 comments.
Adam Liaw posts less than once a week on average.
Adam Liaw is registered as a business account on Instagram and is verified.
Adam Liaw is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,915 posts.
Adam Liaw's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,915
38
Posts / Week
0.06
Growth Score
10.4 / 100
Follower Ratio
117.3×
Engagement
0.16%
Yes. Adam Liaw carries the blue verified badge on Instagram.
A sponsored post from Adam Liaw is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
