Discover easy recipes, gardening tips, clever DIY projects and the latest trends from Better Homes and Gardens Australia.
Outreach This Creator For FreeFollowers
245.3K
Following
375
Total Posts
Engagement Rate
0.19%
Avg Likes
450
Avg Comments
Better Homes and Gardens is a verified Home & DIY brand based in United States, with 245.3K followers on Instagram. To date Better Homes and Gardens has posted 8,785 times, currently around 4 posts a week. Posts average 450 likes and 18 comments, an engagement rate of 0.19%.
On Instagram, Bhgaus runs a Home & DIY account that has published 8,785 posts and gathered 245.3K followers.
For Home & DIY accounts with 100K–1M followers, Bhgaus's 0.19% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
The like-to-comment split is roughly 25 to one, indicating a healthy amount of conversation.
On average, Bhgaus's video content earns 11.5K views.
Bhgaus keeps a posting cadence of about 4 posts per week.
Quality checks give Bhgaus 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Bhgaus follows only 375 accounts while being followed by 245.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$860–$1,600
Based on 245.3K followers and a 0.19% engagement rate, a single sponsored post by Bhgaus is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bhgaus | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.63% |
| Average likes | 450 | 1,415 |
| Average comments | 18 | 30 |
| Posts per week | 4.19 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bhgaus | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.57% |
| Average likes | 450 | 1,003 |
| Average comments | 18 | 26 |
| Posts per week | 4.19 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Mar 26, 2026
Better Homes and Gardens is a verified home & diy brand based in United States on Instagram, with 245.3K followers.
Better Homes and Gardens posts on Instagram as @bhgaus.
Better Homes and Gardens has 245,298 followers on Instagram (245.3K) as of Mar 26, 2026.
Better Homes and Gardens's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Better Homes and Gardens average 450 likes and 18 comments.
Better Homes and Gardens posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Better Homes and Gardens's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Better Homes and Gardens is registered as a business account on Instagram and is verified.
8,785
18
Avg Views
11,513
Posts / Week
4.19
Growth Score
3.8 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
3.65%
Better Homes and Gardens is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 8,785 posts.
Better Homes and Gardens's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Better Homes and Gardens carries the blue verified badge on Instagram.
A sponsored post from Better Homes and Gardens is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
