Discover easy recipes, gardening tips, clever DIY projects and the latest trends from Better Homes and Gardens Australia.
Outreach This Creator For FreeBetter Homes and Gardens is a verified Home & DIY brand based in Australia, with 247.2K followers on Instagram. To date Better Homes and Gardens has posted 9,127 times, currently around 14 posts a week. Posts average 116 likes and 118 comments, an engagement rate of 0.09%.
On Instagram, Bhgaus runs a Home & DIY account that has published 9,127 posts and gathered 247.2K followers.
For Home & DIY accounts with 100K–1M followers, Bhgaus's 0.09% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
Bhgaus keeps a posting cadence of about 14 posts per week, more than one per day.
Quality checks give Bhgaus 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Bhgaus follows only 405 accounts while being followed by 247.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$870–$1,600
Based on 247.2K followers and a 0.09% engagement rate, a single sponsored post by Bhgaus is worth an estimated $870–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bhgaus | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.63% |
| Average likes | 116 | 1,415 |
| Average comments | 118 | 30 |
| Posts per week | 14 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bhgaus | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.7% |
| Average likes | 116 | 1,539 |
| Average comments | 118 | 38 |
| Posts per week | 14 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
Better Homes and Gardens is a verified home & diy brand based in Australia on Instagram, with 247.2K followers.
Better Homes and Gardens posts on Instagram as @bhgaus.
Better Homes and Gardens has 247,166 followers on Instagram (247.2K) as of Aug 27, 2026.
Better Homes and Gardens's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Better Homes and Gardens average 116 likes and 118 comments.
Better Homes and Gardens posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 0% of Better Homes and Gardens's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Better Homes and Gardens is registered as a business account on Instagram and is verified.
Total Posts
9,127
Avg Comments
118
Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
246.8K
Engagement
0.01%
Better Homes and Gardens is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 9,127 posts.
Better Homes and Gardens's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Better Homes and Gardens carries the blue verified badge on Instagram.
A sponsored post from Better Homes and Gardens is estimated at $870 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
