Followers
568.5K
Following
209
Total Posts
Engagement Rate
0.02%
Avg Likes
127
Avg Comments
IKEA Australia runs a verified Home & DIY brand account based in Australia with 568.5K followers on Instagram. The account has published 2,563 posts, currently around 7 posts a week. Typical posts draw 127 likes and 2 comments, putting engagement at 0.02%.
Ikea_australia is a Home & DIY account whose 2,563 posts have grown a following of 568.5K on Instagram.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Ikea_australia's 0.02% engagement rate is in the bottom quarter (median: 0.63%).
Roughly one in 52 likes comes with a comment, a healthy amount of conversation.
Ikea_australia maintains a rhythm of about 7 posts per week, more than one per day.
With 568.5K followers but only 209 accounts followed back, Ikea_australia shows the ratio of a well-established account.
Estimated sponsored-post value
$2,000–$3,700
Based on 568.5K followers and a 0.02% engagement rate, a single sponsored post by Ikea_australia is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Ikea_australia | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.63% |
| Average likes | 127 | 1,415 |
| Average comments | 2 | 30 |
| Posts per week | 7.31 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ikea_australia | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.7% |
| Average likes | 127 | 1,539 |
| Average comments | 2 | 38 |
| Posts per week | 7.31 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
IKEA Australia is a verified home & diy brand based in Australia on Instagram, with 568.5K followers.
IKEA Australia posts on Instagram as @ikea_australia.
IKEA Australia has 568,471 followers on Instagram (568.5K) as of Jul 15, 2026.
IKEA Australia's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by IKEA Australia average 127 likes and 2 comments.
IKEA Australia posts about 7 times per week on average.
IKEA Australia is registered as a business account on Instagram and is verified.
IKEA Australia is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,563 posts.
IKEA Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,563
2
Posts / Week
7.31
Growth Score
0.4 / 100
Follower Ratio
2720.0×
Engagement
0.04%
Yes. IKEA Australia carries the blue verified badge on Instagram.
A sponsored post from IKEA Australia is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
