IKEA Australia runs a verified Home & DIY brand account based in Australia with 568.5K followers on Instagram. The account has published 2,563 posts, currently around 7 posts a week. Typical posts draw 127 likes and 2 comments, putting engagement at 0.02%.
Ikea_australia is a Home & DIY account whose 2,563 posts have grown a following of 568.5K on Instagram.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Ikea_australia's 0.02% engagement rate is in the bottom quarter (median: 0.63%).
Roughly one in 52 likes comes with a comment, a healthy amount of conversation.
Ikea_australia maintains a rhythm of about 7 posts per week, more than one per day.
Ikea_australia's audience-quality score is 64/100, with 30% of followers looking low-quality or inactive, a solid result.
With 568.5K followers but only 209 accounts followed back, Ikea_australia shows the ratio of a well-established account.
Estimated sponsored-post value
$2,000–$3,700
Based on 568.5K followers and a 0.02% engagement rate, a single sponsored post by Ikea_australia is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ikea_australia | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.63% |
| Average likes | 127 | 1,415 |
| Average comments | 2 | 30 |
| Posts per week | 7.31 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ikea_australia | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.7% |
| Average likes | 127 | 1,539 |
| Average comments | 2 | 38 |
| Posts per week | 7.31 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
IKEA Australia is a verified home & diy brand based in Australia on Instagram, with 568.5K followers.
IKEA Australia posts on Instagram as @ikea_australia.
IKEA Australia has 568,471 followers on Instagram (568.5K) as of Jul 15, 2026.
IKEA Australia's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by IKEA Australia average 127 likes and 2 comments.
IKEA Australia posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 30% of IKEA Australia's followers are low-quality or inactive, giving an audience-quality score of 64/100.
IKEA Australia is registered as a business account on Instagram and is verified.
IKEA Australia is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,563 posts.
Total Posts
2,563
Avg Comments
2
Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.04%
IKEA Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. IKEA Australia carries the blue verified badge on Instagram.
A sponsored post from IKEA Australia is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
