You deserve this✨ Plant Powered, Cruelty Free, + Vegan Skincare Female Founded Available @anthropologie + @nordstrom 📧
Followers
81.1K
Following
758
Total Posts
Engagement Rate
0.16%
Avg Likes
96
Avg Comments
Reaching 81.1K followers on Instagram, TDE | The Daily Essential Co. is a Beauty brand based in United States. Its posts sit across beauty and tech. The account has published 1,860 posts, currently less than one post a week. Posts average 96 likes and 37 comments, an engagement rate of 0.16%.
Thedailyessentialco's Instagram presence spans 1,860 posts and 81.1K followers, profiling it as a Beauty account.
Thedailyessentialco has an engagement rate of 0.16%, which is below the median of 0.57% for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
For roughly every 3 likes there is one comment, an unusually discussion-heavy audience.
On average, Thedailyessentialco's video content earns 11.7K views.
Over recent weeks, Thedailyessentialco has published less than one post per week.
Thedailyessentialco follows only 758 accounts while being followed by 81.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$280–$530
Based on 81.1K followers and a 0.16% engagement rate, a single sponsored post by Thedailyessentialco is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Thedailyessentialco | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.57% |
| Average likes | 96 | 134 |
| Average comments | 37 | 12 |
| Posts per week | 0.74 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thedailyessentialco | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.51% |
| Average likes | 96 | 91 |
| Average comments | 37 | 10 |
| Posts per week | 0.74 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
TDE | The Daily Essential Co. is a beauty brand based in United States on Instagram, with 81.1K followers.
TDE | The Daily Essential Co. posts on Instagram as @thedailyessentialco.
TDE | The Daily Essential Co. has 81,055 followers on Instagram (81.1K) as of Jul 15, 2026.
TDE | The Daily Essential Co.'s engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by TDE | The Daily Essential Co. average 96 likes and 37 comments.
TDE | The Daily Essential Co. posts less than once a week on average.
TDE | The Daily Essential Co. is registered as a business account on Instagram.
TDE | The Daily Essential Co. is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,860 posts.
1,860
37
Avg Views
11,736
Posts / Week
0.74
Growth Score
3.2 / 100
Engagement
0.1%
TDE | The Daily Essential Co.'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from TDE | The Daily Essential Co. is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
