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Reaching 331.4K followers on Instagram, The Bold Type is a verified Gaming brand. To date The Bold Type has posted 2,731 times, currently less than one post a week. Engagement runs at 2.1%, or about 6,862 likes and 95 comments per post.
Theboldtypetv shows up in the InstME index as a Gaming account, 331.4K followers, 2,731 posts.
Theboldtypetv has an engagement rate of 2.1%, which is below the median of 3.42% for Gaming accounts with 100K–1M followers, based on 594 accounts in the InstME index.
At one comment per 73 likes, the ratio points to an audience that mostly engages through likes.
Theboldtypetv currently publishes less than one post per week.
Theboldtypetv follows only 105 accounts while being followed by 331.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,400–$4,500
Based on 331.4K followers and a 2.1% engagement rate, a single sponsored post by Theboldtypetv is worth an estimated $2,400–$4,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Theboldtypetv | Cohort median |
|---|---|---|
| Engagement rate | 2.1% | 3.42% |
| Average likes | 6,862 | 9,433 |
| Average comments | 95 | 139 |
| Posts per week | 0.19 | 0.61 |
Median values from 594 Gaming accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 29, 2026
The Bold Type is a verified gaming brand on Instagram, with 331.4K followers.
The Bold Type posts on Instagram as @theboldtypetv.
The Bold Type has 331,391 followers on Instagram (331.4K) as of Sep 29, 2026.
The Bold Type's engagement rate is 2.1%, calculated from average likes and comments per post relative to followers. That is below the median of 3.42% for Gaming accounts with 100K–1M followers in the InstME index.
Posts by The Bold Type average 6,862 likes and 95 comments.
The Bold Type posts less than once a week on average.
The Bold Type is registered as a business account on Instagram and is verified.
The Bold Type is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 2,731 posts.
Yes. The Bold Type carries the blue verified badge on Instagram.
Total Posts
2,731
Avg Comments
95
Engagement
0.1%
A sponsored post from The Bold Type is estimated at $2,400 to $4,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
