On Instagram, Blizzard Entertainment is a verified Gaming brand based in United States with an audience of 922.5K. To date Blizzard Entertainment has posted 662 times, currently less than one post a week. Posts average 35,239 likes and 492 comments, an engagement rate of 3.87%.
Blizzard's Instagram presence spans 662 posts and 922.5K followers, profiling it as a Gaming account.
For Gaming accounts with 100K–1M followers, Blizzard's 3.87% engagement rate is above the median of 3.42%, a read from 594 accounts in the InstME index.
The audience comments once per 72 likes on average, an audience that mostly engages through likes.
Blizzard's recent cadence works out to less than one post per week.
Blizzard follows only 59 accounts while being followed by 922.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$12,000–$23,000
Based on 922.5K followers and a 3.87% engagement rate, a single sponsored post by Blizzard is worth an estimated $12,000–$23,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Blizzard | Cohort median |
|---|---|---|
| Engagement rate | 3.87% | 3.42% |
| Average likes | 35,239 | 9,433 |
| Average comments | 492 | 139 |
| Posts per week | 0.34 | 0.61 |
Median values from 594 Gaming accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Blizzard | Cohort median |
|---|---|---|
| Engagement rate | 3.87% | 3.14% |
| Average likes | 35,239 | 10,081 |
| Average comments | 492 | 160 |
| Posts per week | 0.34 | 1.6 |
Median values from 58 Gaming accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Blizzard Entertainment is a verified gaming brand based in United States on Instagram, with 922.5K followers.
Blizzard Entertainment posts on Instagram as @blizzard.
Blizzard Entertainment has 922,476 followers on Instagram (922.5K) as of Jul 14, 2026.
Blizzard Entertainment's engagement rate is 3.87%, calculated from average likes and comments per post relative to followers. That is above the median of 3.42% for Gaming accounts with 100K–1M followers in the InstME index.
Posts by Blizzard Entertainment average 35,239 likes and 492 comments.
Blizzard Entertainment posts less than once a week on average.
Blizzard Entertainment is registered as a business account on Instagram and is verified.
Total Posts
662
Avg Comments
492
Engagement
1.41%
Blizzard Entertainment is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 662 posts.
Blizzard Entertainment's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Blizzard Entertainment carries the blue verified badge on Instagram.
A sponsored post from Blizzard Entertainment is estimated at $12,000 to $23,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
