come for the games, stay for even more games
Outreach This Creator For FreeFollowers
1.3M
Following
2
Total Posts
Engagement Rate
3.07%
Avg Likes
38,416
Avg Comments
XBOX Game Pass is a verified Gaming brand based in United States, with 1.3M followers on Instagram. XBOX Game Pass has shared 1,053 posts to date, currently around 1 post a week. Typical posts draw 38,416 likes and 322 comments, putting engagement at 3.07%.
Xboxgamepass's Instagram presence spans 1,053 posts and 1.3M followers, profiling it as a Gaming account.
For Gaming accounts with over 1M followers, Xboxgamepass's 3.07% engagement rate is above the median of 2.18%, a read from 208 accounts in the InstME index.
The like-to-comment split is roughly 119 to one, indicating an audience that mostly engages through likes.
Xboxgamepass's recent cadence works out to about one post per week.
Xboxgamepass scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Xboxgamepass follows only 2 accounts while being followed by 1.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$14,000–$25,000
Based on 1.3M followers and a 3.07% engagement rate, a single sponsored post by Xboxgamepass is worth an estimated $14,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Xboxgamepass | Cohort median |
|---|---|---|
| Engagement rate | 3.07% | 2.18% |
| Average likes | 38,416 | 46,084 |
| Average comments | 322 | 515 |
| Posts per week | 1.4 | 0.82 |
Median values from 208 Gaming accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Xboxgamepass | Cohort median |
|---|---|---|
| Engagement rate | 3.07% | 2.5% |
| Average likes | 38,416 | 29,400 |
| Average comments | 322 | 776 |
| Posts per week | 1.4 | 2.39 |
Median values from 41 Gaming accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
XBOX Game Pass is a verified gaming brand based in United States on Instagram, with 1.3M followers.
XBOX Game Pass posts on Instagram as @xboxgamepass.
XBOX Game Pass has 1,260,696 followers on Instagram (1.3M) as of Jul 15, 2026.
XBOX Game Pass's engagement rate is 3.07%, calculated from average likes and comments per post relative to followers. That is above the median of 2.18% for Gaming accounts with over 1M followers in the InstME index.
Posts by XBOX Game Pass average 38,416 likes and 322 comments.
XBOX Game Pass posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of XBOX Game Pass's followers are low-quality or inactive, giving an audience-quality score of 100/100.
XBOX Game Pass is registered as a business account on Instagram and is verified.
XBOX Game Pass is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 1,053 posts.
1,053
322
Posts / Week
1.4
Growth Score
61.4 / 100
Audience Score
100 / 100
Predominantly men · mostly 16–30
Typical for Gaming creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
Engagement
16.06%
XBOX Game Pass's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. XBOX Game Pass carries the blue verified badge on Instagram.
A sponsored post from XBOX Game Pass is estimated at $14,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
