Where players become Heroes ESRB: TEEN with Violence / Blood / Mild Language / Use of Tobacco
Outreach This Creator For FreeFollowers
2.1M
Following
26
Total Posts
Engagement Rate
1.45%
Avg Likes
29,995
Avg Comments
Overwatch runs a verified business account account based in United States with 2.1M followers on Instagram. The account has published 1,751 posts, currently around 3 posts a week. Posts average 29,995 likes and 522 comments, an engagement rate of 1.45%.
As a business account, Playoverwatch reaches 2.1M followers on Instagram across 1,751 published posts.
Across recent posts, Playoverwatch picks up 29,995 likes and 522 comments on average, one interaction per 69 followers.
Followers weigh in with a comment about every 57 likes, a healthy amount of conversation.
Playoverwatch's output runs to about 3 posts per week.
On audience quality, Playoverwatch lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 26 others against 2.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$11,000–$20,000
Based on 2.1M followers and a 1.45% engagement rate, a single sponsored post by Playoverwatch is worth an estimated $11,000–$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Playoverwatch | Cohort median |
|---|---|---|
| Engagement rate | 1.45% | 1.02% |
| Average likes | 29,995 | 25,711 |
| Average comments | 522 | 376 |
| Posts per week | 3.09 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Playoverwatch | Cohort median |
|---|---|---|
| Engagement rate | 1.45% | 0.81% |
| Average likes | 29,995 | 19,158 |
| Average comments | 522 | 344 |
| Posts per week | 3.09 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Overwatch is a verified Instagram brand based in United States on Instagram, with 2.1M followers.
Overwatch posts on Instagram as @playoverwatch.
Overwatch has 2,103,058 followers on Instagram (2.1M) as of Jul 9, 2026.
Overwatch's engagement rate is 1.45%, calculated from average likes and comments per post relative to followers.
Posts by Overwatch average 29,995 likes and 522 comments.
Overwatch posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Overwatch's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Overwatch is registered as a business account on Instagram and is verified.
Overwatch's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,751
522
Posts / Week
3.09
Growth Score
29 / 100
Audience Score
100 / 100
Engagement
1.24%
Yes. Overwatch carries the blue verified badge on Instagram.
A sponsored post from Overwatch is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
