The official Instagram account of CD PROJEKT RED, creators of the Cyberpunk 2077 and The Witcher franchises.
Followers
942K
Following
142
Total Posts
Engagement Rate
11.58%
Avg Likes
107,472
Avg Comments
CD PROJEKT RED is a verified business account on Instagram based in Poland, tracked in the InstME index with 942K followers. The account has published 1,151 posts, currently less than one post a week. Engagement runs at 11.58%, or about 107,472 likes and 1,586 comments per post.
The business account Cdprojektred has posted 1,151 times on Instagram and drawn 942K followers.
Each post from Cdprojektred averages 107,472 likes and 1,586 comments, or about one interaction per 9 followers.
Followers weigh in with a comment about every 68 likes, an audience that mostly engages through likes.
Lately Cdprojektred has been publishing less than one post per week.
The account follows just 142 others against 942K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$13,000–$24,000
Based on 942K followers and a 11.58% engagement rate, a single sponsored post by Cdprojektred is worth an estimated $13,000–$24,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Cdprojektred | Cohort median |
|---|---|---|
| Engagement rate | 11.58% | 1.25% |
| Average likes | 107,472 | 2,985 |
| Average comments | 1,586 | 73 |
| Posts per week | 0.32 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Cdprojektred | Cohort median |
|---|---|---|
| Engagement rate | 11.58% | 0.74% |
| Average likes | 107,472 | 1,421 |
| Average comments | 1,586 | 28 |
| Posts per week | 0.32 | 1.03 |
Median values from 57 accounts in Poland with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
CD PROJEKT RED is a verified Instagram brand based in Poland on Instagram, with 942K followers.
CD PROJEKT RED posts on Instagram as @cdprojektred.
CD PROJEKT RED has 942,003 followers on Instagram (942K) as of Jul 15, 2026.
CD PROJEKT RED's engagement rate is 11.58%, calculated from average likes and comments per post relative to followers.
Posts by CD PROJEKT RED average 107,472 likes and 1,586 comments.
CD PROJEKT RED posts less than once a week on average.
CD PROJEKT RED is registered as a business account on Instagram and is verified.
CD PROJEKT RED's profile places the account in Poland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. CD PROJEKT RED carries the blue verified badge on Instagram.
1,151
1,586
Posts / Week
0.32
Growth Score
100 / 100
Follower Ratio
6633.8×
Engagement
0.01%
A sponsored post from CD PROJEKT RED is estimated at $13,000 to $24,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
