🎮 The Game Awards - Celebrating the best and premiering what's next in video games. Returns December 10, 2026.
Followers
943.2K
Following
1K
Total Posts
Engagement Rate
4.79%
Avg Likes
44,906
Avg Comments
The Game Awards is a verified business account on Instagram, tracked in the InstME index with 943.2K followers. The account has published 2,262 posts, currently less than one post a week. Typical posts draw 44,906 likes and 308 comments, putting engagement at 4.79%.
As a business account, Thegameawards reaches 943.2K followers on Instagram across 2,262 published posts.
Thegameawards lands in the top 22% on engagement, 4.79% against the 100K–1M followers cohort.
Roughly one in 146 likes comes with a comment, an audience that mostly engages through likes.
Thegameawards's output runs to less than one post per week.
On audience quality, Thegameawards lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,014 others against 943.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$13,000–$25,000
Based on 943.2K followers and a 4.79% engagement rate, a single sponsored post by Thegameawards is worth an estimated $13,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Thegameawards | Cohort median |
|---|---|---|
| Engagement rate | 4.79% | 1.25% |
| Average likes | 44,906 | 2,985 |
| Average comments | 308 | 73 |
| Posts per week | 0.52 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
The Game Awards is a verified Instagram brand on Instagram, with 943.2K followers.
The Game Awards posts on Instagram as @thegameawards.
The Game Awards has 943,153 followers on Instagram (943.2K) as of Jul 15, 2026.
The Game Awards's engagement rate is 4.79%, calculated from average likes and comments per post relative to followers.
Posts by The Game Awards average 44,906 likes and 308 comments.
The Game Awards posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Game Awards's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Game Awards is registered as a business account on Instagram and is verified.
Yes. The Game Awards carries the blue verified badge on Instagram.
2,262
308
Posts / Week
0.52
Growth Score
95.8 / 100
ER Rank
Top 22%
Engagement
0.01%
A sponsored post from The Game Awards is estimated at $13,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
