Chief Content Officer @testkitchen. Former EIC . Watch me: I Changed My Mind , ATK , “What’s Eating Dan?” .
Followers
283.7K
Following
2.4K
Total Posts
Engagement Rate
0.7%
Avg Likes
1,898
Avg Comments
Reaching 283.7K followers on Instagram, Dan Souza is a verified Food brand. Dan Souza has shared 1,196 posts to date, currently around 2 posts a week. Posts average 1,898 likes and 75 comments, an engagement rate of 0.7%.
Tracked in the InstME index, Testcook is a Food account with 283.7K followers and a back catalogue of 1,196 posts.
Testcook records a 0.7% engagement rate, below the median of 0.74% for the 1,551 Food accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 25 likes on average, a healthy amount of conversation.
Over recent weeks, Testcook has published about 2 posts per week.
Testcook keeps its following list short (2,412) relative to 283.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$990–$1,800
Based on 283.7K followers and a 0.7% engagement rate, a single sponsored post by Testcook is worth an estimated $990–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Testcook | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 0.74% |
| Average likes | 1,898 | 1,665 |
| Average comments | 75 | 54 |
| Posts per week | 2.1 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Aug 9, 2026
Dan Souza is a verified food brand on Instagram, with 283.7K followers.
Dan Souza posts on Instagram as @testcook.
Dan Souza has 283,708 followers on Instagram (283.7K) as of Aug 9, 2026.
Dan Souza's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Dan Souza average 1,898 likes and 75 comments.
Dan Souza posts about 2 times per week on average.
Dan Souza is registered as a business account on Instagram and is verified.
Dan Souza is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,196 posts.
Yes. Dan Souza carries the blue verified badge on Instagram.
1,196
75
Posts / Week
2.1
Growth Score
14 / 100
Last Post
14 days ago
Engagement
2.11%
A sponsored post from Dan Souza is estimated at $990 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
