Chief Content Officer @testkitchen. Former EIC . Watch me: I Changed My Mind , ATK , “What’s Eating Dan?” .
Reaching 283.7K followers on Instagram, Dan Souza is a verified Food brand. Dan Souza has shared 1,196 posts to date, currently around 2 posts a week. Posts average 1,898 likes and 75 comments, an engagement rate of 0.7%.
Tracked in the InstME index, Testcook is a Food account with 283.7K followers and a back catalogue of 1,196 posts.
Testcook records a 0.7% engagement rate, below the median of 0.74% for the 1,551 Food accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 25 likes on average, a healthy amount of conversation.
Over recent weeks, Testcook has published about 2 posts per week.
Testcook keeps its following list short (2,412) relative to 283.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$990–$1,800
Based on 283.7K followers and a 0.7% engagement rate, a single sponsored post by Testcook is worth an estimated $990–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Testcook | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 0.74% |
| Average likes | 1,898 | 1,665 |
| Average comments | 75 | 54 |
| Posts per week | 2.1 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Dan Souza is a verified food brand on Instagram, with 283.7K followers.
Dan Souza posts on Instagram as @testcook.
Dan Souza has 283,708 followers on Instagram (283.7K) as of Aug 9, 2026.
Dan Souza's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Dan Souza average 1,898 likes and 75 comments.
Dan Souza posts about 2 times per week on average.
Dan Souza is registered as a business account on Instagram and is verified.
Dan Souza is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,196 posts.
Yes. Dan Souza carries the blue verified badge on Instagram.
Total Posts
1,196
Avg Comments
75
Engagement
0.7%
A sponsored post from Dan Souza is estimated at $990 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
