@
Brand
Official Sydney account of Destination NSW. Tag @sydney or use #feelnewsydney to give us permission to share. Brought to you by NSW Government.
clicklinkin.bio/SydneyAudience
Browse top profilesFollowers
1.4M
Following
319
Total Posts
Engagement & Performance
Engagement Rate
3.82%
Avg Likes
53,043
Avg Comments
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Data last updated: Apr 23, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.
