Official Sydney account of Destination NSW. Tag @sydney or use to give us permission to share. Brought to you by NSW Government.
Followers
1.4M
Following
319
Total Posts
Engagement Rate
3.82%
Avg Likes
53,043
Avg Comments
Sydney, Australia is a verified Travel brand based in Australia, with 1.4M followers on Instagram. The account has published 5,048 posts, currently less than one post a week. Engagement runs at 3.82%, or about 53,043 likes and 398 comments per post.
With 1.4M followers across 5,048 posts, Sydney is one of the Travel accounts tracked in the InstME index.
Sydney records a 3.82% engagement rate, in the top quarter (median: 0.74%) for the 165 Travel accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 133 to one, indicating an audience that mostly engages through likes.
Sydney keeps a posting cadence of less than one post per week.
Quality checks give Sydney 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Sydney keeps its following list short (319) relative to 1.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$19,000–$35,000
Based on 1.4M followers and a 3.82% engagement rate, a single sponsored post by Sydney is worth an estimated $19,000–$35,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sydney | Cohort median |
|---|---|---|
| Engagement rate | 3.82% | 0.74% |
| Average likes | 53,043 | 15,822 |
| Average comments | 398 | 167 |
| Posts per week | 0.75 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sydney | Cohort median |
|---|---|---|
| Engagement rate | 3.82% | 1.22% |
| Average likes | 53,043 | 19,100 |
| Average comments | 398 | 218 |
| Posts per week | 0.75 | 0.75 |
Median values from 59 accounts in Australia with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Sydney, Australia is a verified travel brand based in Australia on Instagram, with 1.4M followers.
Sydney, Australia posts on Instagram as @sydney.
Sydney, Australia has 1,397,386 followers on Instagram (1.4M) as of Apr 23, 2026.
Sydney, Australia's engagement rate is 3.82%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Sydney, Australia average 53,043 likes and 398 comments.
Sydney, Australia posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Sydney, Australia's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sydney, Australia is registered as a business account on Instagram and is verified.
5,048
398
Posts / Week
0.75
Growth Score
76.4 / 100
Audience Score
100 / 100
More women than men · mostly 25–44
Typical for Travel creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
6.52%
Sydney, Australia is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 5,048 posts.
Sydney, Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sydney, Australia carries the blue verified badge on Instagram.
A sponsored post from Sydney, Australia is estimated at $19,000 to $35,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
