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Followers
3M
Following
732
Total Posts
Engagement Rate
0.27%
Avg Likes
7,678
Avg Comments
Tripadvisor is a verified Travel brand on Instagram, tracked in the InstME index with 3M followers. Its posts sit across travel and automotive. Tripadvisor has shared 5,251 posts to date, currently less than one post a week. Posts average 7,678 likes and 399 comments, an engagement rate of 0.27%.
Tripadvisor is a Travel account on Instagram with 3M followers and 5,251 published posts.
Compared with 165 other Travel accounts with over 1M followers in the InstME index, Tripadvisor's 0.27% engagement rate is below the median of 0.74%.
Roughly one in 19 likes comes with a comment, an unusually discussion-heavy audience.
Tripadvisor's output runs to less than one post per week.
With 3M followers but only 732 accounts followed back, Tripadvisor shows the ratio of a well-established account.
Estimated sponsored-post value
$11,000–$20,000
Based on 3M followers and a 0.27% engagement rate, a single sponsored post by Tripadvisor is worth an estimated $11,000–$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Automotive
| Metric | Tripadvisor | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.74% |
| Average likes | 7,678 | 15,822 |
| Average comments | 399 | 167 |
| Posts per week | 0.57 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Tripadvisor is a verified travel brand on Instagram, with 3M followers.
Tripadvisor has 3,045,638 followers on Instagram (3M) as of Apr 23, 2026.
Tripadvisor's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Travel accounts with over 1M followers in the InstME index.
Posts by Tripadvisor average 7,678 likes and 399 comments.
Tripadvisor posts less than once a week on average.
Tripadvisor is registered as a business account on Instagram and is verified.
Tripadvisor is categorized as a travel and automotive account in the InstME index, based on the profile's bio and Instagram category across 5,251 posts.
Yes. Tripadvisor carries the blue verified badge on Instagram.
A sponsored post from Tripadvisor is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,251
399
Posts / Week
0.57
Growth Score
5.4 / 100
Follower Ratio
4160.7×
Engagement
1.81%
