@
Brand
The official Melbourne (Narrm) and Victoria tourism account. Come explore every bit of Melbourne and Victoria with us 🫶
linktr.ee/visitmelbourneAudience
Browse top profilesFollowers
1.3M
Following
1.3K
Total Posts
Engagement & Performance
Engagement Rate
1.57%
Avg Likes
20,039
Avg Comments
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Data last updated: Jul 10, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.
