Home to over 12,500 animals and twice voted “Best Free Attraction” in the nation, the Saint Louis Zoo is one of the only free zoos in the country.
Followers
230.6K
Following
196
Total Posts
Engagement Rate
0.98%
Avg Likes
2,246
Avg Comments
Saint Louis Zoo runs a verified Home & DIY brand account based in United States with 230.6K followers on Instagram. The account has published 3,409 posts, currently around 2 posts a week. Engagement runs at 0.98%, or about 2,246 likes and 15 comments per post.
Stlzoo is a Home & DIY account whose 3,409 posts have grown a following of 230.6K on Instagram.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Stlzoo posts a 0.98% engagement rate that is above the median of 0.63%.
Followers weigh in with a comment about every 154 likes, an audience that mostly engages through likes.
Video content from Stlzoo draws about 31.5K views.
Posting frequency for Stlzoo sits at about one post per week.
Stlzoo comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 230.6K followers but only 196 accounts followed back, Stlzoo shows the ratio of a well-established account.
Estimated sponsored-post value
$810–$1,500
Based on 230.6K followers and a 0.98% engagement rate, a single sponsored post by Stlzoo is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Stlzoo | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.63% |
| Average likes | 2,246 | 1,415 |
| Average comments | 15 | 30 |
| Posts per week | 1.91 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Stlzoo | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.57% |
| Average likes | 2,246 | 1,003 |
| Average comments | 15 | 26 |
| Posts per week | 1.91 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Saint Louis Zoo is a verified home & diy brand based in United States on Instagram, with 230.6K followers.
Saint Louis Zoo posts on Instagram as @stlzoo.
Saint Louis Zoo has 230,579 followers on Instagram (230.6K) as of Jul 12, 2026.
Saint Louis Zoo's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Saint Louis Zoo average 2,246 likes and 15 comments.
Saint Louis Zoo posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Saint Louis Zoo's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Saint Louis Zoo is registered as a business account on Instagram and is verified.
Saint Louis Zoo is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,409 posts.
3,409
15
Avg Views
31,455
Posts / Week
1.91
Growth Score
19.6 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
568.1K
Engagement
0.7%
Saint Louis Zoo's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Saint Louis Zoo carries the blue verified badge on Instagram.
A sponsored post from Saint Louis Zoo is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
