3X Stanley Cup champs and the dynasty that haters love to hate. The official home of Instagram Hockey. Presented by .
Followers
616.2K
Following
419
Total Posts
Engagement Rate
1.37%
Avg Likes
8,362
Avg Comments
New Jersey Devils runs a verified Home & DIY brand account based in United States with 616.2K followers on Instagram. The account has published 7,870 posts, currently around 11 posts a week. Typical posts draw 8,362 likes and 54 comments, putting engagement at 1.37%.
Counting 616.2K followers and 7,870 posts, Njdevils sits in the InstME index as a Home & DIY account.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Njdevils's 1.37% engagement rate is above the median of 0.63%.
Followers weigh in with a comment about every 156 likes, an audience that mostly engages through likes.
Njdevils's output runs to about 11 posts per week, more than one per day.
With 616.2K followers but only 419 accounts followed back, Njdevils shows the ratio of a well-established account.
Estimated sponsored-post value
$3,000–$5,500
Based on 616.2K followers and a 1.37% engagement rate, a single sponsored post by Njdevils is worth an estimated $3,000–$5,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Njdevils | Cohort median |
|---|---|---|
| Engagement rate | 1.37% | 0.63% |
| Average likes | 8,362 | 1,415 |
| Average comments | 54 | 30 |
| Posts per week | 10.61 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Njdevils | Cohort median |
|---|---|---|
| Engagement rate | 1.37% | 0.57% |
| Average likes | 8,362 | 1,003 |
| Average comments | 54 | 26 |
| Posts per week | 10.61 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
New Jersey Devils is a verified home & diy brand based in United States on Instagram, with 616.2K followers.
New Jersey Devils posts on Instagram as @njdevils.
New Jersey Devils has 616,210 followers on Instagram (616.2K) as of Jul 9, 2026.
New Jersey Devils's engagement rate is 1.37%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by New Jersey Devils average 8,362 likes and 54 comments.
New Jersey Devils posts about 11 times per week on average.
New Jersey Devils is registered as a business account on Instagram and is verified.
New Jersey Devils is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,870 posts.
New Jersey Devils's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,870
54
Posts / Week
10.61
Growth Score
27.4 / 100
Follower Ratio
1470.7×
Engagement
2.23%
Yes. New Jersey Devils carries the blue verified badge on Instagram.
A sponsored post from New Jersey Devils is estimated at $3,000 to $5,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
