Stop scrolling, start stirring. Nothing hits like home cooking. #HelloFresh
On Instagram, Hellofresh is a verified Home & DIY brand based in United States with an audience of 628.1K. The account has published 7,651 posts, currently less than one post a week. Engagement runs at 0.04%, or about 236 likes and 10 comments per post.
With 628.1K followers across 7,651 posts, Hellofresh is one of the Home & DIY accounts tracked in the InstME index.
Hellofresh records a 0.04% engagement rate, in the bottom quarter (median: 0.63%) for the 436 Home & DIY accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 25 likes, a healthy amount of conversation.
Hellofresh's recent cadence works out to less than one post per week.
InstME's checks rate Hellofresh's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Hellofresh keeps its following list short (635) relative to 628.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,200–$4,100
Based on 628.1K followers and a 0.04% engagement rate, a single sponsored post by Hellofresh is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hellofresh | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.63% |
| Average likes | 236 | 1,415 |
| Average comments | 10 | 30 |
| Posts per week | 0.42 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hellofresh | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.57% |
| Average likes | 236 | 1,003 |
| Average comments | 10 | 26 |
| Posts per week | 0.42 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Hellofresh is a verified home & diy brand based in United States on Instagram, with 628.1K followers.
Hellofresh has 628,076 followers on Instagram (628.1K) as of Jul 15, 2026.
Hellofresh's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Hellofresh average 236 likes and 10 comments.
Hellofresh posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of Hellofresh's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Hellofresh is registered as a business account on Instagram and is verified.
Hellofresh is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,651 posts.
Hellofresh's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
7,651
Avg Comments
10
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
26.33%
Yes. Hellofresh carries the blue verified badge on Instagram.
A sponsored post from Hellofresh is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
