We believe every home has a story Founded by 3x Emmy Award-winner Alison Kenworthy WATCH HOMEWORTHY EPISODES ⬇️
Followers
581.7K
Following
999
Total Posts
Engagement Rate
1.04%
Avg Likes
5,912
Avg Comments
Homeworthy is a verified Home & DIY creator based in United States, with 581.7K followers on Instagram. Homeworthy has shared 2,204 posts to date, currently less than one post a week. Posts average 5,912 likes and 142 comments, an engagement rate of 1.04%.
Homeworthy shows up in the InstME index as a Home & DIY account, 581.7K followers, 2,204 posts.
Homeworthy has an engagement rate of 1.04%, which is above the median of 0.63% for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
At one comment per 42 likes, the ratio points to a healthy amount of conversation.
Homeworthy currently publishes less than one post per week.
Homeworthy follows only 999 accounts while being followed by 581.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,100–$3,900
Based on 581.7K followers and a 1.04% engagement rate, a single sponsored post by Homeworthy is worth an estimated $2,100–$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Homeworthy | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 0.63% |
| Average likes | 5,912 | 1,415 |
| Average comments | 142 | 30 |
| Posts per week | 0.14 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Homeworthy | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 0.57% |
| Average likes | 5,912 | 1,003 |
| Average comments | 142 | 26 |
| Posts per week | 0.14 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Homeworthy is a verified home & diy creator based in United States on Instagram, with 581.7K followers.
Homeworthy has 581,656 followers on Instagram (581.7K) as of Jul 15, 2026.
Homeworthy's engagement rate is 1.04%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Homeworthy average 5,912 likes and 142 comments.
Homeworthy posts less than once a week on average.
Homeworthy is registered as a creator account on Instagram and is verified.
Homeworthy is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,204 posts.
Homeworthy's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Homeworthy carries the blue verified badge on Instagram.
2,204
142
Posts / Week
0.14
Growth Score
20.8 / 100
Follower Ratio
582.2×
Engagement
2.23%
A sponsored post from Homeworthy is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
