blended energy refreshers are here 🩷⚡️
Followers
17.4M
Following
5.2K
Total Posts
Engagement Rate
0.36%
Avg Likes
60,547
Avg Comments
On Instagram, Starbucks is a verified Brand brand based in United States with an audience of 17.4M. Starbucks has shared 1,252 posts to date, currently around 3 posts a week. Engagement runs at 0.36%, or about 60,547 likes and 1,580 comments per post.
On Instagram, Starbucks runs a Brand account that has published 1,252 posts and gathered 17.4M followers.
Typical engagement for Starbucks runs to 60,547 likes and 1,580 comments a post, one interaction per 280 followers.
The like-to-comment split is roughly 38 to one, indicating a healthy amount of conversation.
On average, Starbucks's video content earns 2M views.
Over recent weeks, Starbucks has published about 3 posts per week.
Starbucks follows only 5,246 accounts while being followed by 17.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$61,000–$110,000
Based on 17.4M followers and a 0.36% engagement rate, a single sponsored post by Starbucks is worth an estimated $61,000–$110,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Starbucks | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.02% |
| Average likes | 60,547 | 25,711 |
| Average comments | 1,580 | 376 |
| Posts per week | 3.37 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Starbucks | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.81% |
| Average likes | 60,547 | 19,158 |
| Average comments | 1,580 | 344 |
| Posts per week | 3.37 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Starbucks is a verified brand brand based in United States on Instagram, with 17.4M followers.
Starbucks has 17,425,246 followers on Instagram (17.4M) as of Jul 15, 2026.
Starbucks's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers.
Posts by Starbucks average 60,547 likes and 1,580 comments.
Starbucks posts about 3 times per week on average.
Starbucks is registered as a business account on Instagram and is verified.
Starbucks is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 1,252 posts.
Starbucks's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Starbucks carries the blue verified badge on Instagram.
1,252
1,580
Avg Views
2,007,934
Posts / Week
3.37
Growth Score
7.2 / 100
Engagement
0.33%
A sponsored post from Starbucks is estimated at $61,000 to $110,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
